TAT Forecasts Bright Asian Tourism Market for 2026, Highlights 5 Strategies for Chinese Market Growth

The Tourism Authority of Thailand (TAT) is launching an aggressive early 2026 strategy for the Asia-Pacific market, with particularly strong signals from China during Chinese New Year. The market is showing promising growth, with 2.5 million total visitors between January 1 and February 10, 2026, including over 600,000 Chinese tourists. Two key factors are driving growth: increased international flight connections and government safety initiatives. New direct flights have been added by airlines like Thai AirAsia X, AirAsia, Scoot, City Link Air, and Lion Air, connecting multiple Asian cities to Thailand. TAT's five key strategies include joint promotional campaigns with online travel agencies, expanding the Thailand Summer Blast campaign, organizing a Mega Trade Meet in Shanghai, developing tourism packages, and promoting Thai culture and cuisine to Chinese travelers.