Shopee Elevates Yod Phiman and Pak Khlong Talat Flower Markets with New Online Platform for Valentine's Day

Shopee has partnered with Yod Phiman and Pak Khlong Talat markets to expand its Online-to-Offline (O2O) ecosystem by officially launching a new 'Fresh Flowers' category on its platform. Thanyathorn Lao-Wachara, Shopee Thailand's Business Development Director, stated that this move supports growing digital consumer flower purchasing trends, especially for rose bouquets and Valentine's gifts. The collaboration connects the traditional flower market experience from the Chao Phraya riverbank to Shopee's online platform, making it the first e-commerce platform in Thailand to establish this type of partnership. The initiative aims to support Thai entrepreneurs in growing sustainably in the digital era. To celebrate the new category, Shopee is running a 'Valentine Shop for a Date' campaign from February 2-10, allowing Thai shoppers to purchase fresh flowers from various partner stores, including Yod Phiman and Pak Khlong Talat markets, Bangkok Flower, and popular Instagram flower shops. The platform offers advance ordering with delivery directly to recipients on Valentine's Day (February 13-14), with free shipping for all flower orders.