BJC Big C Partners with One31 to Launch Entertainment and Retail Venture

BJC Big C and One31 have announced the establishment of Big One Entertainment, a joint venture company aimed at creating a new business ecosystem that connects entertainment with comprehensive retail operations. The partnership brings together BJC Big C's retail platform and business network expertise with One31's content creation capabilities and audience insights. Initially, the company will focus on developing commercial content that can reach a wide audience, prioritizing content quality, market appropriateness, and business expansion potential. The venture will also be open to collaborating with independent directors and actors from outside One31 to promote creative diversity and expand opportunities in the Thai entertainment industry. With their 'Content Meets Commerce' model, both companies are confident they can transform content into sustainable business opportunities and elevate the Thai entertainment industry to a new level.