One31 Channel and Big C Join Forces to Establish 'Big One Entertainment' to Create Global Content

On February 3rd, at the 6th floor auditorium of Big C House, BJC Big C announced the establishment of a joint venture between Big C Studio and The One Enterprise Public Company (One31 Channel), named Big One Entertainment Company Limited. The goal is to create a new business ecosystem that connects entertainment with comprehensive retail business. After the press conference, Pon Niphon Phiwanen, Chief Drama Production Officer, discussed the partnership and content plans. He highlighted their flexible approach to content creation, including short dramas, series, and films. The strategy involves developing projects carefully, focusing on quality and market needs. The content is targeted at international markets, with initial focus on Southeast Asian countries like Vietnam, before potentially expanding to other regions like Saudi Arabia and eventually the United States. They're open to various collaboration models, such as using Vietnamese actors or creating content specifically for different markets. The partnership is set for a 5-year term, with Big C expecting to see profits within 3 years. The team is not overly concerned about financial pressures, instead concentrating on creating content that resonates with audiences and leveraging Big C's strong partnership network.