Ultra-Luxury Condos Remain a Safe Haven Amid Global Economic Volatility
Yong Yuth Chaipornprasit, CEO of SCOPE Company, disclosed that during financial market volatility, investors are seeking assets with genuine demand that are not impacted by oversupply in mass markets and can be held long-term. Therefore, high-end real estate continues to be a Safe Haven by addressing residential needs, investment opportunities, long-term ownership, and sustainable wealth creation.
SCOPE has learned from ultra-luxury real estate development, proving business and investment results by focusing on three key axes for creating sustainable long-term value:
1. Prime Location with Real Demand - Not just a famous location, but an area with genuine living and rental potential, including long-term land value growth.
2. World-Class Design - Designs that meet actual living needs, selecting international architects and designers to elevate to international standards and create unique, inimitable characteristics.
3. 5-Star Hotel-Level Service - Elevating residential experience to create differentiation and a key factor for rental rates and long-term tenant loyalty.
The three SCOPE projects highlight different aspects of ultra-luxury:
1. SCOPE Langsuan - An ultimate class asset in central Bangkok with a rare freehold land plot.
2. SCOPE Thonglor - An exclusive development with only 18 families, reflecting ultimate privacy.
3. SCOPE Phrom Phong - A premium rental asset with guaranteed yield in a high-demand residential zone.