Chrysanthemum Festival Blooms in Wang Nam Khiao Just in Time for Valentine's Day

Chrysanthemum flowers have reached over 50% bloom in Wang Nam Khiao, Nakhon Ratchasima, as the area prepares to welcome visitors for Valentine's Day on 14 February. Tourism officials report an increasingly lively atmosphere, with tourists arriving daily to capture photos and accommodation bookings rising — especially for the 24th annual "Chrysanthemum Blooming in the Mist" festival. This year's theme, "The heart of natural love", will feature 60 chrysanthemum structures spread across 120 flower plots. The festival will run from 14 February to 1 March at the Thai Samakkhi Subdistrict Administrative Organisation. Special activities include marriage registration ceremonies amid heart-shaped displays, morning alms-giving, community product stalls, Muay Thai exhibitions, student performances, and special marriage registration invitations for local couples. The Tourism Authority of Thailand is also encouraging visitors to participate in cold-weather alms-giving and join a social media campaign challenging tourists to wear traditional sabai with jeans during morning merit-making photo opportunities.