Yamaha Launches FAZZIO Lite, Emphasizing Value and Accessibility

Yamaha is expanding its market and catering to two-wheeler customers by launching the FAZZIO Hybrid Lite automatic motorcycle at an affordable price of 49,900 baht, with monthly installments of 1,600 baht. Pongsthorn Ueamongkolchai, CEO of Thai Yamaha Motor Co., Ltd., revealed that despite the current economic slowdown and high household debt, the motorcycle market remains relatively stable as it's considered an essential product. Last year, the total market saw sales of 1.735 million units, growing by 1.6%, with Yamaha achieving 252,000 unit sales and increasing its market share to 14%. The company aims to sell 290,000 units this year and increase its market share to 16%. Yamaha is targeting two customer segments: those seeking value and technology enthusiasts, introducing new models like the FAZZIO Hybrid Lite for budget-conscious customers and limited edition MAX series motorcycles for tech-savvy riders. The company is also focusing on lifestyle marketing and improving its sales, service, and spare parts offerings to enhance customer satisfaction.