Toyota and Tourism Authority of Thailand Invite Seniors to Explore Central Region with New 'Happiness Pathway'

Toyota Motor Thailand and the Tourism Authority of Thailand have launched the 'Happiness Pathway – Central Region New Chapter, Reigniting Dreams' project to promote travel in the central region. The initiative focuses on Gen X and Active Senior travelers (50 years and older), offering in-depth travel experiences that connect journey, relaxation, and cultural exploration. The project will use alternative energy vehicles to create sustainable travel experiences across five provinces: Ratchaburi, Suphan Buri, Nakhon Pathom, Saraburi, and Samut Songkhram. Planned for March 2024, the first route will connect Nakhon Pathom and Ratchaburi, emphasizing nature, culture, and community interactions while promoting sustainable travel through eco-friendly vehicle technology.