Big C Partners with Department of Internal Trade for 18th 'United Rice Bag, Nationwide Savings at Big C' Campaign

Big C has partnered with the Department of Internal Trade to launch the 18th 'United Rice Bag, Nationwide Savings at Big C' campaign, with confident projections of over 15% growth in rice and consumer goods sales. Aswin Techacheroenvikul, CEO of Big C Supercenter, emphasized the company's ongoing strategy to connect farmers, producers, and consumers, serving as a bridge that creates stability for Thai farmers while providing quality essential goods at reasonable prices. The campaign aims to expand collaboration with consumer goods allies to concretely reduce household living expenses, targeting significant sales growth that reflects consumer confidence in Big C as a trusted partner for Thai households.