Profit Revealed: 4 Major Gold Shops Amid Global Gold Price Volatility

The analysis reveals the financial performance of 4 major gold shops during a period of significant gold price volatility. Gold prices have been extremely unstable since the beginning of the year, rapidly climbing to historic highs of over 80,000 baht before plummeting dramatically, leaving investors shocked. When examining the statistics of large gold shops, the volatile market has generated high buying and selling volumes. However, the net profit margins remain remarkably low, ranging between just 0.3-3%. Key performances of four gold shops: Hua Seng Heng Gold Shop: 2022: Revenue 6,230 million baht / Profit 91 million baht 2023: Revenue 15,308 million baht / Profit 519 million baht 2024: Revenue 20,355 million baht / Profit 915 million baht Average Net Profit Margin: 3.11% Aurora Design: 2022: Revenue 29,604 million baht / Profit 708 million baht 2023: Revenue 29,925 million baht / Profit 850 million baht 2024: Revenue 33,189 million baht / Profit 1,135 million baht Average Net Profit Margin: 2.88% MTS Gold (Mae Thong Suk): 2022: Revenue 3,336 million baht / Profit 7.1 million baht 2023: Revenue 3,099 million baht / Profit 12 million baht 2024: Revenue 4,339 million baht / Profit 26 million baht Average Net Profit Margin: 0.40% Jin Hua Heng Gold Shop: 2022: Revenue 10,590 million baht / Profit 10 million baht 2023: Revenue 8,070 million baht / Profit 9.3 million baht 2024: Revenue 13,374 million baht / Profit 10 million baht Average Net Profit Margin: 0.34% The low profitability stems from multiple factors, including narrow product margins, high price volatility, and significant inventory management risks. Online platforms and gold trading are also intensifying market competition. For investors, the key message is clear: gold investment carries high risks and requires thorough market understanding and careful study before committing funds.