MK Group Invites Exploration of a Hidden Restaurant at Siam Paragon - 'Hikiniku To Come' Transforms Japanese Cuisine in Thailand

MK GROUP confidently moves forward in the specialty Japanese food market in Thailand, expanding the Hikiniku To Come (HIKINIKU TO COME) brand, an original Japanese-style hamburger concept. Although hamburgers may not immediately revolutionize the Japanese food industry in Thailand, the brand is acting as a 'new catalyst' that positively reflects consumer needs and creates space for specialty Japanese restaurants to differentiate themselves in a highly competitive market. Tantawan Thirakomol, Managing Director of MK Restaurant Group PCL, emphasized the brand's strategy of expanding with new offerings that meet current consumer behavior, focusing on unique, authentic dining experiences and distinctive presentation.