The 1 Hosts Exclusive Event With Singer PP Krit
Central The 1 hosted an exclusive concert event featuring singer PP Krit at centralwOrld, offering members special performances and surprise guest appearances as part of its flagship shopping campaign that generated over 3 billion baht in s
The 1 Day 2026 launches a year-defining shopping phenomenon with the exclusive "ONE DAY WITH PP KRIT" event presented by Central The 1 Credit Card, bringing artist and fashion icon PP Krit Amnuaydeachorn to perform special shows alongside surprise guest appearances for The 1 members only.
The 1, Thailand's number-one digital lifestyle and loyalty platform and top-five in Asia, created this "Shopping Phenomenon" campaign uniting Central Group businesses and partners, including the Central The 1 Credit Card. The campaign exceeded expectations with sales exceeding 3 billion baht, solidifying its status as the nation's premier shopping campaign.
The "ONE DAY WITH PP KRIT" event transformed centralwOrld PULSE into a "House of Phenomenon" where PP Krit's greatest moments converged with The 1 member experiences. The event featured performances of hit songs like "Guilty Pleasure" and "Fire Boy" in an intimate atmosphere, with surprise guest appearances from fellow entertainers Abigail and Chompu Araya A Harkett. Special games and activities delighted fans throughout the evening.
The event's success reinforces The 1 Day's evolution from a benefits campaign to a "Moment of the Year" that connects members through meaningful experiences. It reflects The 1's vision of building enduring relationships with members across all life stages, delivering both value and exclusive experiences unavailable elsewhere.
