2030 Strategy: Bosch Advances Innovation to Drive Future Growth
Global technology leader Bosch invested over 12 billion euros in R&D during 2025 and targets 2-5% sales growth for 2026, while its Thailand operations grew 1.3% to 17.2 billion baht with 1,850 employees.
Stuttgart, Germany and Bangkok, Thailand – The Bosch Group is committed to creating maximum growth opportunities in the global market through its innovation strength. For the current fiscal year, Bosch continues to maintain significant investment levels proportional to future growth, just as in previous years. In 2025 alone, Bosch invested over 12 billion euros in research and development, including fixed asset investments. Meanwhile, the company targets sales growth for 2026 between 2-5%, with EBIT margin and operating profit margin between 4-6%. Stefan Hartung, Chairman of the Board of Management of Robert Bosch GmbH, stated: "As a global technology leader, we are committed to setting the direction of critical technologies—automation, digital technology, electric power, and artificial intelligence—which are all essential foundations that will lead to business growth and profitability." Despite facing multiple challenges, Bosch achieved revenue of 91.0 billion euros in 2025, a slight increase from the previous year (2024: 90.3 billion euros). After adjusting for exchange rate impacts, this represents 4.1% growth, while EBIT margin and operating profit margin stood at 2%, down from the previous year (2024: 3.5%).
Bosch Thailand Business Development Bosch Thailand continued to maintain steady growth in 2025, with total operating revenue from all group companies reaching 463 million euros, or 17.2 billion baht, an increase of 1.3% compared to the previous year. As of December 31, 2025, Bosch Thailand employed over 1,850 people, reflecting the company's role as a key driver supporting the country's economy. Mr. Joseph Hong, Managing Director of Bosch Thailand, stated: "Growth in 2025 reflects our continued commitment to growing alongside Thailand, expanding operations in the country, strengthening partnerships, and investing in future technologies. We are conducting proactive business operations to establish a strong foundation supporting industry transformation and sustainable economic growth, even as the market continues to change." Bosch Thailand enters 2026 with a forward-looking and ambitious perspective, driven by continuous investment, strong domestic potential, and a focus on seizing new opportunities in high-growth industrial sectors.
2030 Strategy: Innovation and Differentiation Are Keys to Growth With China's automotive industry currently setting the price standard globally, Hartung sees expanding innovation leadership as a critical factor for success in business expansion, particularly in the automotive market. "In international competition, competitive advantage doesn't lie in cost alone, but most importantly in creating differentiation," Hartung said, pointing out that Bosch's global operational network is a competitive advantage. "We can adapt our offerings and supply chains to suit each region's conditions while simultaneously..."
