AAS Group Launches Voyah Luxury EVs Targeting 500 Sales
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Anuwat Inthraphuwask, CEO of AI Mobility, an AAS Group subsidiary, revealed the company will launch the Voyah brand from Dongfeng Motor on November 20, alongside the official debut of the luxury MPV Voyah Dream 9 at the Motor Expo in late November. The vehicle targets customers who prefer premium multi-purpose vehicles with distinctive styling and high-end functionality. The initial booking target for this year is set at 500 units, which can be delivered immediately. For next year, the company must await the new excise tax rates and structure but remains confident of achieving over 1,200 units sold.
Regarding marketing strategy, the focus is on building customer confidence through expanding the sales network. Initially, four showrooms and service centers will open covering four zones of Bangkok — Ram Inthra, Ekkamai, and Bang Na — with a minimum investment of 200 million baht per branch, aiming to open the first by year-end. For upcountry markets, plans include expansion to Chiang Mai, Khon Kaen, and the South through dealer partners who share the same vision for EV marketing and prioritize after-sales service to build consumer trust. Partners must have local knowledge or relevant business experience, with the first provincial dealer targeted to launch in Q1 next year.
