Agriculture Ministry Appoints Product Managers to Oversee Supply Chains
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The Ministry of Agriculture and Cooperatives has revived its push to appoint "Mr. Agricultural Product" managers to link data and oversee production chains. On October 27, 2026, Deputy Minister Saravuth Neungchamnong revealed details after attending a meeting of the Committee on Monitoring and Managing Agricultural Product Data, serving as advisory chair. Permanent Secretary Raphiphat Chandrasriwong chaired the advisory board, with relevant agencies participating to support agricultural product management throughout the supply chain in a timely manner and to align understanding and communication.
The meeting endorsed operational guidelines across three areas: First, data and early warnings to monitor situations closely, including disaster alerts, in-depth situation reports, commodity forecasts, and agricultural economic analysis. Second, measures and performance tracking to direct actions according to circumstances, covering proactive, preventive, and responsive measures with three-tier monitoring. Third, communication and response to ensure timely, situation-appropriate messaging.
Saravuth stated that the ministry's overall operations must move in a unified direction. The committee's establishment will clarify operations and enable rapid clarification of facts to the public, both proactively and responsively. Lead officials will be assigned per product category — such as rice, rubber, animal feed corn, fruits, oil palm, soybeans, medicinal herbs, ornamental flowers, livestock products, fisheries, production inputs, and infrastructure.
Raphiphat emphasized that this committee will link with the ministry's Big Data system and leverage existing mechanisms — the Phirun Agricultural Service Center and the Joint Command Center for Agricultural and Food Security (Phirun Center). Each "Mr./Mrs. Product" will drive and manage their assigned commodity across the entire production chain, including public communication. Provincial agriculture and cooperative offices are designated as primary area coordinators to gather and link data from all ministry-affiliated agencies in a unified direction, communicating with farmers and the public.
Additionally, the permanent secretary ordered urgent proactive tracking of key issues: the World Flora Expo, rubber, blackchin tilapia, the Plant Varieties Protection Act B.E. 2542, and mitigating PM2.5 dust impacts.
