ALESE Melasma Cream Hits Million-Unit Sales for Third Year
ALESE's melasma cream reached one million units sold for the third consecutive year, with the brand showcasing its pigmentation-fighting products at COSMOPROF 2026 and expanding availability across major Thai retailers.
ALESE skincare brand generated considerable excitement at COSMOPROF 2026 with its booth, continuing to gain nationwide consumer attention after aggressively targeting the melasma market and becoming a recognized name among those with pigmentation concerns.
Brand executives, including presenter Tohntraer Tinakorn Phuwasakkdiwong, showcased the brand's commitment to addressing Thai skin problems by displaying flagship products at the international beauty event, drawing interest from both Thai and international participants.
ALESE's signature melasma cream continues to perform exceptionally well, with its ability to treat various melasma forms—sun-induced, hormonal, superficial, and deep—resulting in over one million units sold consecutively for three years. Actual users report visible fading of melasma and improved skin smoothness. The product is currently available in sachet and bottle formats at 7-Eleven, CJ MORE, Watsons, Lotus's, EVEANDBOY, and major retailers nationwide.
The booth drew continuous attention from beauty influencers and creators including SP Saypan, Dr. Beauty (Sawysart Society), Bean (Bean Bok), Fai (Review with Fai), and Ice (Nida Jett), who tested products and discussed skincare in an energetic atmosphere. This activity reflects the brand's sustained popularity growth.
ALESE exemplifies a Thai brand worth watching, having built a strong consumer base by understanding Thai skin problems while expanding brand awareness toward future beauty market success.