All Space Partners with International Allies to Expand Events and Entertainment Business Across Thailand and Beyond
All Space partners with Malaysia-based Frame Motion Studio to expand events and entertainment services across Thailand and 22 other countries, capitalizing on the sector's 1.5 trillion baht market value and 8-10% projected annual growth.
All Space has partnered with international partner Frame Motion Studio (FMS) to aggressively expand into the events and entertainment market, managing events for organizations nationwide while attracting concerts, festivals, and e-sports from abroad to Thailand.
The events and entertainment market continues to grow significantly, with a total market value exceeding 1.5 trillion baht and projected annual growth of 8-10%. All Space has announced its full-scale market expansion, joining forces with global partner Frame Motion Studio (FMS), which has a network covering 22 countries worldwide, to manage events for various organizations and bring international concerts, festivals, and e-sports to the Thai market.
Chatchawal Treeneth, CEO of Grey NB Group Limited operating under the All Space brand, revealed that the current Events & Entertainment market maintains strong growth potential. According to assessments by the Thailand Convention and Exhibition Bureau (TCEB), the current market value ranges between 1.2-1.5 trillion baht annually, with expected average growth of 8-10% per year. TCEB aims to increase the total market value to 400 billion baht by 2023.
The government is currently accelerating support for event organization, including seminars, trade shows, and various entertainment events such as concerts and festivals from abroad held in Thailand. The market is divided into MICE events at 60% and Entertainment & Lifestyle events at 40%. Thailand is considered an important destination with readiness in venues, technology, and personnel for event management.
All Space has operated in this business for over 25 years in both Events & Entertainment sectors and continuously develops new service presentation formats to keep pace with business changes. Most recently, the company partnered with Frame Motion Studio Limited from Malaysia, which has a global network of 22 countries, to aggressively expand the Events & Entertainment market both domestically and internationally under the concept 'All Space. One Space. Infinite Dimensions.' ready to deliver new-format experiences combined with limitless event technology.
"The Events & Entertainment market in Thailand and ASEAN is attractive with high growth potential. Although the current situation is affected by regional conflicts and slowing economies, our development of new service formats, especially unique new technologies that the market demands, combined with a 22-country network, gives us competitive advantages and allows us to meet client needs without limitations," Chatchawal stated.
The company's target clients are primarily major industry corporations seeking to create new customer experiences, including real estate development businesses, automotive companies, lifestyle products, banks, e-sports, and technology firms. The company can manage events from medium-sized to large national and international levels, with numerous previous projects including large stadium events, Kuwait's pavilion at Dubai World Expo, e-sports competitions, and K-POP and T-POP concerts.
Beyond event management, All Space plans to develop its own intellectual properties in various formats, including organizing festivals and creating unique entertainment experiences.
