BAM Transforms into a 'Debt Hospital' Using Ant Army Strategy and Asset Sales with Business Plans to Drive 2 Billion Baht Profit This Year

Bangkok Asset Management (BAM) is reshaping its approach from focusing solely on asset seizure to operating as a 'debt hospital' that views debtors as 'patients' rather than collateral sources. The core concept involves bringing debtors back into the economic system, particularly those with non-performing loans under three years old who have strong recovery potential. BAM targets enrolling approximately 2,000 debtors in debt restructuring programs this year, aiming to increase success rates from below 10% to 25% in the long term. The company offers two assistance formats: lump-sum settlement at 70% of outstanding principal with no interest within 60 days, or monthly installments with 0% interest for the first three years and extended payment up to 10 years. BAM is also implementing an 'ant army strategy' targeting small-value assets accessible to ordinary people, such as a 82,000-baht condominium project in Plathong designed for low-income workers like street sweepers and delivery riders with monthly payments around 1,700 baht. The company has sold over 853 non-performing assets this year, with more than 203 units averaging just over 1 million baht each, demonstrating strong demand in the lower market segment. BAM is also revamping its large-ticket property sales through a new 'Business Solution' model, offering comprehensive business development plans alongside asset sales rather than simple as-is transactions.