Bangkok Auto Salon 2026 Revs Up With World-Class Modified Cars
Thailand's premier custom car festival returns for its 12th edition August 26-30 at Bitec Bangkok, featuring championship-modified vehicles from Japan's top tuning shops and over 200 international accessory brands.
Bangkok Auto Salon 2026 will showcase custom-modified vehicles from Japan's leading tuning shops from August 26-30 at Bitec Bangkok. Varaksorn Lortong, vice president and managing director of Siam Sport Digital Media, explained that Bangkok Auto Salon is Thailand's first major custom car and modification equipment festival and has played a crucial role in building car modification culture in the country. The event has reached its 12th edition through continuous success, supported by San-Ei Corporation, the organizer and licensor of Tokyo Auto Salon, which has backed the event for over a decade.
Ranrit Sueovaja, managing director of Corno and Nash, the official organizer of Bangkok Auto Salon 2026, stated that the previous 11 editions have inspired new car modification events throughout Bangkok, keeping the custom car scene vibrant. Under this year's theme "Celebrate Bangkok Destination," organizers aim to position Bangkok as a gathering point for car enthusiasts across Southeast Asia. Highlights include showcase halls featuring championship-level modified cars from Tokyo Auto Salon, special custom vehicles from major automakers like Toyota, Honda, and Mazda, a premier accessories zone with over 200 international brands, best car awards selected by Japanese and Thai judges, meet-and-greets with legendary Japanese tuning shop owners, and an e-motorsport experience zone showcasing electric vehicle performance.
