BEARBEARY Launches Innovative Thai Denim Collection with Coolmax Technology
Thai denim brand BEARBEARY launched its "ONE OF ONE" collection at Central WestGate, showcasing jeans engineered with COOLMAX® technology and a proprietary yarn developed over three years. The event featured celebrities Bow Maylada, Bank-Copter, and models from The Face Thailand. The brand emphasizes a philosophy of unique identity through fabric innovation and body-conscious design, merging fashion with functional comfort for everyday wear.
Thai denim brand BEARBEARY held its "ONE OF ONE – THE GRAND OPENING OF BEARBEARY" event to unveil jeans blending fashion with textile technology, highlighted by COOLMAX® fabric and a specially developed yarn researched for over three years. Actress Bow Maylada attended alongside the duo "Bank-Copter" and models from The Face Thailand to experience the new denim concept at Central WestGate's first-floor promotional area. The launch emphasizes the "ONE OF ONE" philosophy of unique identity through meticulous attention to material selection, fabric innovation, and pattern design tailored to the body. COOLMAX® technology manages moisture and provides a cool, comfortable feel, combined with the special yarn developed over more than three years.
Founder Puang Wanisa Duangjinda stated, "For us, ONE OF ONE means creating something uniquely distinctive, prioritizing product development in every dimension — from fabric innovation and yarn to pattern and design details. We believe true difference lies not just in what is seen, but in the experience the wearer receives. Only the wearer will know."
Bow Maylada noted, "Integrating textile technology with fashion is intriguing because beyond beautiful design, comfort and moisture management during wear are crucial for daily life."
Meanwhile, "Bank-Copter" observed that the allure of new-era denim goes beyond silhouette and style, encompassing technology and fabric details that enhance wearability, allowing fashion and practical function to align seamlessly.
