Beer The Voice Defends Premium Gelato Pricing
PARAMETER gelato owner Kritsana Sriphumiset faced online criticism over his 519-baht pricing, leading singer Beer The Voice to defend the premium product's quality and value in a lengthy social media post.
The online drama intensified on July 18 when social media personality Tray Samut shared a video clip of Kritsana Sriphumiset, a well-known host and owner of premium gelato brand PARAMETER, defending his 519-baht cup price by saying it was actually very affordable. Tray criticized the price and compared it unfavorably to Dairy Queen's 89-baht large size, and pointed out that Kritsana had previously asked her to create content at his shop without payment but now apparently objects to others photographing his products. Singer Beer The Voice then posted photos from the shop with a lengthy comment defending Kritsana's gelato as genuinely smooth and delicious, stating that price perception depends on the individual consumer. She argued that if people don't like the product, they shouldn't buy it rather than criticizing it, and emphasized she was not paid for the endorsement and was simply speaking her honest opinion. Beer further commented that customers should be direct with shop owners about compensation expectations, and that she accepts both paid work and barter arrangements based on her own preference.
