CJ MORE Golden Mic Tour Brings Singing Dreams to Factory Workers
CJ MORE held its Golden Mic On Tour singing festival at a shopping complex in Ayutthaya, giving factory workers a chance to pursue music dreams through a competition offering fast-track entry to a national TV show. The event drew crowds of
Factory workers in Ayutthaya, one of Thailand's major industrial zones, face exhaustion from long work weeks and need accessible spaces to rest and find joy nearby. CJ MORE recently continued its role as a "community hub" by holding the fifth Golden Mic On Tour festival at its Narativet City Park branch on Saturday, July 18, 2025. The event blended entertainment and shopping with a singing competition, free concerts from famous artists, and discounted quality goods aimed specifically at factory workers and families in the industrial estate.
The venue was bustling from morning as crowds arrived to participate in activities and shop. The plaza became a gathering point for the community before the main singing competition stage opened, giving contestants a chance to showcase their talent and pursue their dreams amid cheers and encouragement from spectators throughout the day.
The event's key highlight was offering factory workers the chance to "shine" and fulfill their singing dreams through a country music competition to find representatives for the seventh season of "Golden Mic Three Generations" on Workpoint 23 via fast-track entry. Many young factory workers who harbor musical dreams but must set them aside for work and family obligations found new hope.
One contestant was 38-year-old Kachanipa Pinichkij (Nuch) from Uthai Thani, a factory worker returning to pursue her childhood dream of becoming a singer. She explained that her work usually leaves no time for rest or reflection on her singing dreams. After learning about CJ MORE's singing competition through television, she was inspired to return to her dreams. With the national-level event held near her residence, she could easily travel there and trade her factory uniform for a microphone after work, creating a meaningful opportunity to find happiness and renewed motivation. She advanced to the final ten and chose to perform "Kiss and Say Goodbye," a song she had used successfully in past competitions.
Beyond entertainment, CJ MORE also partnered with leading brands to offer special promotional merchandise deals.
