CP Group Presents the 6th 'CP 100 Stories of Goodness 24 Hours' Awards

CP Group (Charoen Pokphand Group) continues to reinforce its corporate culture of goodness through the 'CP 100 Stories of Goodness 24 Hours' program, which serves not only as a platform to recognize employees who do good but also as an important mechanism to cultivate values of positive thinking, good actions, and courage to help others in every aspect of work and life. The group recently held the sixth awards ceremony at the Charoen Pokphand Leadership Institute to honor exemplary employees from various business divisions including CP Foods, CP All, CP Extra, True Corporation, CP Land, CPRam, and Asia Era One, presenting a total of seven awards. The ceremony reflects that 'goodness' is not merely a concept but manifests in real situations—from assisting accident victims to caring for others during emergencies, maintaining integrity, and providing exceptional service. The awards ceremony was held alongside a 'Vision to Action' seminar attended by over 500 senior executives from Thailand and CP affiliates worldwide, with live broadcasts to all regions so CP personnel globally could witness, appreciate, and share inspiration from their colleagues' stories of goodness.

The 'CP 100 Stories of Goodness 24 Hours' program originated from the vision of senior chairman Thanin Chearavanont, chairman Suphacit Chearavanont, and senior vice chairman Suphachai Chearavanont, who sought to promote and advance a sustainable corporate culture of goodness. They believe goodness is not distant but arises from collective effort in small actions that grow into powerful forces driving society forward. 'Doing good can start with small things every day, and when everyone unites their strength, it becomes an important mechanism that helps develop society for the better,' reflecting the group's longstanding '3 Benefits' principle—consideration for the nation, people, and organization.

For this sixth edition, ten outstanding stories of goodness from across the group were selected through the 'We are CP' platform, where employees voted and shared stories across social media channels, receiving over one million views before final selection by the corporate committee. Seven award-winning stories emerged, demonstrating how each employee's small effort can create positive ripples throughout the community.

The seven award-winning stories reflect 'the heart of giving' across multiple dimensions. The first story, 'Braving the Flames to Stop Disaster Before It Spreads,' features CP Foods employee Donsuk Sinchai, who assisted in an automobile fire incident while returning from duty by using a fire extinguisher to contain the flames and control the situation until officials arrived, demonstrating courage and refusal to ignore others' lives.