End of an Era: Dunkin' Donuts' Original Nakhon Ratchasima Location Closes After 34 Years as Sales Fall Short
Dunkin' Donuts' original Nakhon Ratchasima location closed on April 30 after 34 years, unable to sustain operations as sales fell short of targets.
On April 30, 2026, the Dunkin' Donuts branch at the original Klang Plaza location in Nakhon Ratchasima municipality closed its doors after 34 years of business. As the ninth Dunkin' Donuts to open in Thailand and the first in Nakhon Ratchasima province, the branch was unable to continue operations due to sales performance falling short of targets.
On its final day, a female employee in her mid-30s to early 40s was spotted sitting quietly at the counter, waiting for customers despite it being the last day of business. The closure has sparked nostalgic discussions online, with many customers expressing sadness and longing for the familiar atmosphere that defined the 1990s era.
