Faye-Kan-Top Crowned as Youth Role Models in New "Chill Everyday – Afterwork" Campaign

Chang Cold Brew Cool Club (CBCC), the leading club for chill enthusiasts, is taking its appeal to the next level for Gen Z with a new communication campaign called "Chill Everyday – Afterwork."

The brand has enlisted three cool presenters—Faye-Phatthr, Kan Chachanant, and Top Thosapon—to invite younger generations and Gen Z to easily "unlock the chill cool world" after work with the concept of "closing work mode, opening chill mode."

The campaign also features chill companions like Art Maroot, Mind Naphassai, and Gen Z personalities including Prem Warut and Dear Nyadha, who created post-work chill moments on the runway for a special Collection Apparel fashion show launching the Chang Cold Brew Cool Club x Carnival Golf collection, designed for golf lifestyle enthusiasts and the general public.

The "Chill Everyday – Afterwork" advertising series features the three cool friends Faye-Kan-Top who embody the "Work Hard Play Harder" mentality, representing young people's behavior as they seek post-work chill time as a space to recharge and spark creative ideas. The campaign uses POST-IT as a key device symbolizing the moment when ideas emerge during the most relaxing times.

During the event, senior presenter Faye shared his connection with the brand, while Kan revealed his impression of launching the new campaign. Top, Faye's close brother joining for the first time, confirmed that the three young men have solidly established themselves as chill and cool role models.