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National

Thailand's Commerce Ministry Advises Entrepreneurs to Capture Gen Alpha Market Worth $10 Trillion

Thailand's Commerce Ministry urges entrepreneurs to target Generation Alpha consumers, whose households in Asia-Pacific will spend over $10 trillion by 2030, with health products and digital commerce driving growth.

4d ago Khaosod

Thailand's Commerce Ministry Advises Entrepreneurs to Capture Gen Alpha Market Worth $10 Trillion

Nanthapon Jiralertpongsa, Director of the Office of Trade and Commercial Strategy (OTCS) under the Commerce Ministry, revealed that OTCS has been monitoring market conditions and trends in the new era, finding that households with Gen Alpha children in the Asia-Pacific region have combined spending valued at $9 trillion USD in 2025 and is projected to exceed $10 trillion USD by 2030.

Gen Alpha's direct spending is estimated to reach $3 trillion USD by 2040, reflecting the significant influence of young consumers on household consumption decisions. Gen Alpha refers to those born between 2010–2024, currently aged 1–15 years old. Although this group does not have their own income, they significantly influence household purchasing decisions.

Nanthapon noted that while parents remain the primary decision-makers in spending, particularly in single-child families which are increasingly common in Asia, millennial parents tend to prioritize spending on their children more than previous generations, resulting in an upward trend in per-child expenditures.

Gen Alpha's consumption behavior shows three key characteristics. First, heightened health awareness from childhood—40 percent of Asian parents regularly provide vitamins and nutritional supplements to their children, driving the children's vitamin and supplement market in Asia-Pacific to grow at an average rate of 5.4 percent annually during 2025–2030, higher than the global average of 4.6 percent. Second, demand for convenience through technology—in 2024, Asia-Pacific accounted for 45 percent of e-commerce sales, and in 2025, 45 percent of Asia-Pacific consumers purchased goods through livestreaming channels, higher than the global average of 35 percent, reflecting the growing role of digital channels in purchasing decisions. Third, Gen Alpha grew up with video games and short-form content, resulting in instant gratification behavior, reflected in mobile game sales in Asia-Pacific expanding at an average of 30 percent annually during 2010–2024, higher than the global average of 26 percent, demonstrating changing consumption patterns.

Notably, sales of children's products in Asia-Pacific, including health and personal care items, clothing and footwear, and children's food, are projected to reach as high as $145.6 billion USD by 2029, or more than one-third of global sales. Health and personal care products represent one of the fastest-growing categories across multiple Asia-Pacific countries, including the Philippines, Thailand, Malaysia, and Indonesia, driven by consumers' increasing focus on health and appearance, attracting attention from both young consumers and parents.

In 2025, Thailand's cosmetics and dietary supplement exports to the Asian market totaled $716.4 million USD, with an average annual expansion of 9.5 percent over the past five years (2021–2025), reflecting Thai products' potential to meet regional consumer demands.

As the first generation of Gen Alpha enters adulthood in 2028, this represents a critical turning point in future consumer structure. Thai entrepreneurs should consider adjusting their strategies by developing products that address this emerging demographic's needs.

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Tourism

Tourism Authority of Thailand Launches 'From DOT to Destination' Initiative to Drive Tourism Operators Toward Sustainable Standards

Thailand's Tourism Authority launched a national initiative to shift the industry from quantity-driven to quality-focused tourism, emphasizing sustainable standards and community well-being at a May 26 seminar in Bangkok.

4d ago Khaosod

On May 26, 2025, the Tourism Authority of Thailand held a national academic seminar 'From DOT to Destination: Enabling High-Quality Tourism' at the Pullman King Power Bangkok to foster knowledge exchange, policy insights, and experiences from model tourism operators to elevate Thailand's tourism sector toward quality tourism that maintains economic, social, environmental, and community well-being balance.

Tourism Authority Director-General Jaturon Phakdiwanit revealed that the event reflects the agency's vision as 'a driving force for tourism standards and services, aimed at balanced and sustainable growth,' shifting Thailand's focus from quantity-driven to value-driven tourism growth. The initiative promotes higher standards among operators and destinations, building trust and meeting modern quality-conscious travelers who prioritize experience, wellness, sustainability, and reliable service standards.

During the seminar, the director-general emphasized the urgent need for Thailand to adapt to global changes in economics, traveler behavior, environmental standards, and international competition. The core strategy centers on three dimensions: tourism standards to build international trust and safety; social well-being through wellness tourism and restorative travel to distribute benefits to grassroots communities; and sustainability through value-based tourism that protects the environment and natural resources for future generations.

'Thai tourism operators must transcend traditional approaches to build resilience against future volatility, using tourism standards as strategic tools to ensure safety, hygiene, and quality service on the global stage,' the director-general stated, adding that role model operators showcase that sustainable development is achievable for businesses and communities of all sizes.

The event also featured environmental conservationist and actor Alex Rendell, co-founder of the Environmental Education Centre Thailand, who shared perspectives on reviving nature and tourism through shared responsibility.

No. 02 of Read at source → Next
Police

Seripisut Changes Strategy, Files Complaint with Election Commission and Anti-Corruption Agency Against Anutin and Chaiyachon Over Khao Kradong Land Case

Seripisut filed complaints with Thailand's anti-corruption and election commissions against Prime Minister Anutin and Digital Economy Minister Chaiyachon over the Khao Kradong land case in Buriram, after opposition parties refused to suppor

4d ago Khaosod

At 9:30 a.m. on May 27, 2569 at Parliament, General Seripisut Temiywes, list MP and leader of the Seri Ruam Thai Party, announced progress on filing complaints with the National Anti-Corruption Commission (NACC) and the Election Commission (EC) against Prime Minister Anutin Charnvirakul and Digital Economy and Society Minister Chaiyachon Chidchop, along with other officials. The charges include dereliction of duty and serious violations of ethical standards in the Khao Kradong land case in Buriram province. Seripisut stated he will submit the case to the NACC this afternoon for criminal proceedings against Anutin and four others, while simultaneously submitting another complaint to the EC tomorrow to charge Anutin and Chaiyachon with lack of honesty and serious ethical violations.

Seripisut explained that he changed his strategy to pursue the faster route through the NACC and EC because opposition parties refused to sign a petition for constitutional court proceedings. Only Dr. Voraong Dechkitvikrom, leader of the Thai Loyalty Party, signed the petition, while Democrat Party leaders Chuan Leekpai and Abhisit Vejjajiva declined despite his personal requests. The Democrat Party publicly stated they did not want to expand the constitutional court's powers.

Regarding the EC filing, Seripisut noted that while the EC chairman is from the Senate, he will hold the commission accountable for dereliction of duty under Article 157 if they fail to act. He warned that delaying the matter amounts to helping wrongdoers continue in their positions.

Seripisut revealed that next week he will travel to Buriram province to request the provincial police commander gather evidence against former politician relatives of Chaiyachon who own land in the Khao Kradong area. He plans to meet with Newin Chidchop, Chaiyachon's brother, to ask why he refuses to return railway land despite knowing it belongs to the state, appealing to him as an intelligent and capable person who built a political party.

No. 03 of Read at source → Next
National

DITTO Raises 480 Million Baht to Launch 'Digital Token' Sales in Q3 This Year

DITTO launches Thailand's first carbon-backed digital token worth 480 million baht, backed by mangrove reforestation projects generating 400,000 tons of carbon credits, with trading expected to begin in Q3 2026.

4d ago Khaosod

DITTO is making history as the first company in Thailand to launch the 'Blu Green Token,' a digital token backed by carbon credits valued at 1.20 baht per token, with 400 million tokens worth 480 million baht total. The funds will develop mangrove reforestation projects with 400,000 tons of carbon credits as underlying assets, offering investors initial capital recovery plus 3% annual compound returns. Trading is expected to begin on a digital asset exchange in Q3 2026.

On May 27, 2026, DITTO CEO Thakorn Ratanagomolporn announced the mangrove project originated from subsidiary Siam TC Technology (STCT), which has run a mangrove conservation museum for years, gaining expertise in the ecosystem's excellent carbon sequestration capabilities. With global warming intensifying over the past 2-3 years, DITTO believes Thai businesses should address the crisis. Recently, the Department of Marine and Coastal Resources opened mangrove projects to private sector participation for carbon credit generation, and STCT currently manages over 175,196 rai of mangrove forests.

The mangrove reforestation project represents a major business opportunity and will be STCT's new growth curve, generating long-term sustainable revenue while addressing climate change and restoring coastal ecosystems and community environmental health. Part of carbon credit revenues will maintain the mangrove forests and create local employment, making this more than corporate social responsibility—it's a sustainable project benefiting both forests and communities.

Thakorn noted that Thailand's carbon credit market is currently voluntary but will become mandatory following the Climate Change Act's enforcement, which has already passed cabinet review awaiting parliamentary consideration. Mandatory compliance is necessary because many global regions already require it, and Thailand must compete internationally in trade. The Climate Change Act significantly impacts commerce, so the mangrove project helps solve climate issues while enabling Thai businesses to meet global standards and compete internationally by reducing greenhouse gas emissions.

When Thailand implements mandatory compliance, carbon credit demand will surge. Thailand currently emits 380 million tons of carbon annually, but DITTO's mangrove project generates only about 1 million tons yearly—tiny compared to market demand. As demand exceeds supply, carbon credit prices will rise accordingly.

No. 04 of Read at source → Next
Police

Employee shuttle bus loses control, flips on bridge; 13 factory workers injured, traffic backed up for miles

An employee shuttle bus flipped on the Asian Highway in Ayutthaya on May 27, injuring 13 factory workers from Rojana Industrial Park and causing traffic delays stretching over 5 kilometers.

4d ago Khaosod

At 9:30 a.m. on May 27, 2025, Lieutenant Aisawan Pathamanantipong from Bang Pa-in Police Station in Ayutthaya received a report of an employee shuttle bus flipping over on the Asian Highway heading toward Bangkok, just past the 5-kilometer mark near the Bang Pa-in checkpoint in Khlong Jik subdistrict, Bang Pa-in district, Ayutthaya province.

Police coordinated with Ayutthaya Ruamjai Association and local rescue units to assist the injured. They found the yellow-plated shuttle bus from a company within Rojana Industrial Park overturned and blocking three traffic lanes. A total of 13 people were injured—2 men and 11 women, including the driver. Emergency responders transported all injured passengers to nearby hospitals.

Investigation of the vehicle revealed damage to the front section. After losing control, the bus struck the bridge guardrail, which was destroyed. Long skid marks and a deep road depression were visible at the scene.

When questioned, bus driver Sudjai stated that he had picked up employees from Rojana Industrial Park 2 to take them to their residences after their shift ended. As the bus approached the bridge, it lost control. He attempted to regain control but was unable to, causing the vehicle to swerve right, strike the bridge guardrail, and overturn.

Police documented the scene as evidence and prepared to question the driver further to determine the actual cause of the accident.

The incident caused traffic on the Asian Highway to back up for more than 5 kilometers. Authorities coordinated with heavy tow trucks to remove the bus from the area and restore normal traffic flow.

No. 05 of Read at source → Next
National

Piphath Meets Russian Ambassador, Establishes Transport MOI Framework to Elevate Thai Logistics to International Standards

Deputy PM Piphath met Russia's ambassador to establish a transport cooperation framework aimed at modernizing Thailand's rail and logistics systems to international standards, with possible signing during the ASEAN-Russia Summit in June 202

4d ago Khaosod

Deputy Prime Minister and Transport Minister Piphath Ratchakij welcomed Russian Federation Ambassador to Thailand Yevgeny Tomichin to discuss strengthening the 128-year Thailand-Russia relationship.

The talks aimed to prepare for signing a Memorandum of Intent (MOI) on transport cooperation, with a key focus on knowledge exchange and technology transfer to elevate Thailand's transport system to international recognition and maximum public benefit.

The main objective is to move forward with joint transport cooperation, with Thailand and Russia seeking an appropriate timeframe this year—possibly during the ASEAN-Russia Summit in June 2025 in Kazan, Russia—to enable effective implementation of the cooperation framework.

Piphath emphasized Thailand's government position that the country welcomes technology from all nations equally, but the most important aspect is knowledge transfer and development of domestic personnel capabilities. Imported technology must be integrated and connected with Thailand's rail network to maintain uniform standards, ensuring the public can access modern, safe, and efficient public transport services comparable to developed nations.

The Russian ambassador expressed readiness to participate in Thailand's rail system development projects, including construction of a new locomotive maintenance depot in Kaeng Khoi, Saraburi province, and procurement of diesel-electric locomotives and container wagons with spare parts.

However, to ensure sustainable transport development, the ministry emphasized the government's policy prioritizing cost-effective infrastructure investment while minimizing public debt impact. The State Railway of Thailand (SRT) was tasked with reviewing locomotive and wagon procurement options, including reducing initial purchases by 50% or adopting a private sector leasing model, with further details to be discussed between SRT management and the Russian embassy.

Regarding airport development, the ambassador proposed interest in the Smart Car Park project at Suvarnabhumi and Don Mueang airports to improve convenience and service quality. Airports of Thailand Public Company Limited (AoT) was tasked with negotiating further details.

Both sides also discussed approaches to upgrading water transport using clean energy to drive environmentally-friendly logistics systems, reduce air pollution, and sustainably improve public health.

No. 06 of Read at source → Next
National

Arteta Wins Premier League Manager of the Season After Guiding Arsenal to Championship Glory

Mikel Arteta wins Premier League Manager of the Season after leading Arsenal to their first league title in 22 years, accumulating 85 points across 38 matches.

4d ago Khaosod

Mikel Arteta, manager of Arsenal, has been named Premier League Manager of the Season for the 2025-26 campaign after leading the Gunners to their first league title in 22 years. Arteta ended Arsenal's 22-year wait for a Premier League championship by securing the trophy with 85 points from 38 matches. The 44-year-old head coach won the award, beating out Keith Andrews of Brentford, Michael Carrick of Manchester United, Pep Guardiola of Manchester City, Unai Emery of Bournemouth, and Régis Le Bris of Sunderland. Additionally, Arteta also claimed the LMA Premier League Manager of the Season award from the League Managers Association.

No. 07 of Read at source → Next
National

Chiang Mai University Medical Faculty Explains: How Forensic Doctors Determine Time of Death

Forensic doctors estimate time of death by observing bodily changes like rigor mortis, blood pooling, and temperature drop within the first 24 hours, though accuracy decreases with time and varies with environmental conditions.

4d ago Khaosod

Chiang Mai University's Faculty of Medicine has shared insights on estimating time of death through four preliminary methods, revealing the bodily changes that occur within 24 hours of death. On May 27, 2025, Assoc. Prof. Dr. Thawatchai Manwam, lecturer in the Department of Forensic Medicine and Associate Dean for Communications and Environment at Chiang Mai University's Faculty of Medicine, provided educational information about estimating time of death through the faculty's official Facebook page, outlining four observable methods:

Rigor Mortis – Following death, the body gradually stiffens as muscles contract and lock due to depletion of remaining energy. This process typically begins approximately 2 hours after death.

Livor Mortis (Blood Pooling) – During life, the heart pumps blood throughout the body, but after death, without this circulation, blood settles downward due to gravity. When a body lies on its back, purplish bruising typically appears in the lower back and waist area.

Supravital Reaction – Skeletal muscles remain responsive for a period after death. When large muscle groups, such as the upper arm, are stimulated by striking or pulling, visible contractions occur, indicating death occurred recently.

Body Temperature – Normal body temperature is approximately 37 degrees Celsius, but after death, body temperature gradually decreases to match the surrounding environment.

After 24 hours of death, decomposition begins. The first visible sign of putrefaction typically appears as green discoloration in the lower right abdomen, as this area contains the large intestine which is closely attached to the abdominal wall.

Beyond these physical indicators, forensic entomology also assists in estimating time of death by examining insect activity, particularly flies that lay eggs and develop into larvae within the body. Generally, flies—especially green bottle flies—will lay eggs shortly after death, developing through larval stages that can help estimate the time elapsed since death.

However, estimating time of death provides only approximate time ranges rather than precise times. The longer the period since death, the greater the margin of error. Environmental factors significantly impact accuracy—warmer temperatures accelerate decomposition, while cooler temperatures slow it. Forensic pathologists must conduct comprehensive examinations beyond physical observation, incorporating environmental evidence and investigative findings to establish the most accurate and narrow time of death estimate.

No. 08 of Read at source → Next
National

53-Year-Old Woman Purchases 15,000 Baht Smartphone to Register for Thailand Helps Thailand Plus Program

A 53-year-old woman from Huay Raht District bought a 15,000-baht smartphone to register for Thailand Helps Thailand Plus, betting the government will launch more welfare programs. Long lines outside Krung Thai Bank's Buriram branch continue

4d ago Khaosod

On May 27, 2025, crowds continued to gather outside Krung Thai Bank's Buriram branch to verify their identities for the Thailand Helps Thailand Plus registration program. Most of these people lacked smartphones needed for online verification, including those registering for the first time or those who forgot their passwords from previous registrations. Bank staff provided periodic explanations of procedures and distributed free drinking water to visitors. Ms. Chueewan Pasutang, 60, shared that she had previously registered but couldn't verify her identity due to a forgotten password, making this her third visit to complete the process. Ms. Wannaporn Paramwech, 53, from Huay Raht District, explained that she hesitated about registering because her old phone wasn't a smartphone capable of identity verification. After consulting with her daughter, she decided to purchase a new 15,000-baht smartphone, believing Prime Minister Anutin's government will introduce more welfare programs like this one.

No. 09 of Read at source → Next
Police

44-Year-Old Woman Killed After Debt Dispute: Creditor Stabbed in the Chest by Debtor

A 44-year-old creditor was fatally stabbed in the chest by a 39-year-old debtor during a heated argument over money at their Chumphon workplace on May 27, 2026. Police arrested the suspect and recovered the 14-inch knife used in the attack.

4d ago Khaosod

In Chumphon, a 44-year-old woman attempting to collect a debt from a 39-year-old became embroiled in a fierce argument. The debtor grabbed a sharp-pointed knife and stabbed the creditor under the left breast, resulting in the creditor's death at her workplace amid shocked coworkers.

On May 27, 2026, Lieutenant Colonel Chalad Phonnakarn, commander of Ta Sae Police Station in Chumphon, ordered an investigation into the fatal assault. Police Inspector Samkat Thaen-indra and investigating officers, along with traffic police from Unit 20, conducted a thorough examination at Moo 9, Ta Sae Subdistrict, Ta Sae District, Chumphon.

The victim was identified as Ms. Thitiratch Klong Kiartphong, 44 years old, from Hong Charoen Subdistrict, Ta Sae District, Chumphon. She was found lying on her back at her workplace with a single stab wound to the left side of her chest.

Police immediately apprehended Ms. Ornuch, or "Or," Thongphan, 39 years old, from Tha Chana District, Surat Thani Province, and charged her with assault causing death. Officers recovered a 14-inch sharp-pointed knife used in the attack, which was hidden near the scene, along with the suspect's clothing—green elastic shorts and a gray sleeveless shirt.

Preliminary investigations revealed both the victim and suspect worked at the same location. Before the incident, Ms. Thitiratch approached Ms. Ornuch demanding repayment of a debt, sparking a violent confrontation. During the dispute, Ms. Ornuch stabbed Ms. Thitiratch forcefully under the left breast. The victim attempted to flee but collapsed within steps and died at the workplace.

Police secured the area, collected evidence, and transferred the suspect to investigators for further legal proceedings. Authorities are continuing to interview witnesses to establish a complete timeline and determine all circumstances surrounding this tragic incident, which has shocked coworkers and residents in the area.

No. 10 of Read at source → Next
Police

Urgent! Court Sentences Two NACC Officials to Three Years Prison in Watch-Concealment Case Involving Prayut

An Anti-Corruption Court sentenced two NACC officials to three years in prison for conspiring to conceal documents about luxury watches owned by former Prime Minister Prayut Chan-o-cha, despite court orders demanding disclosure.

4d ago Khaosod

On May 27, 2025, the Anti-Corruption Court heard its verdict in a case filed by Weerawat Somkhwamkit, secretary-general of the People Network Against Corruption, against 12 NACC administrators and commissioners. The case alleged that defendants conspired to conceal documents related to luxury watches owned by General Prayut Chan-o-cha.

The plaintiff, described as a human rights activist and chairman of the People Network Against Corruption, accused the defendants of dereliction of duty spanning from August 22, 2019, to May 23, 2024.

The charges included:

1. Eight defendants allegedly failed in their duties by refusing to provide requested information about General Prayut's luxury watch collection despite an administrative court ruling and a data disclosure committee decision ordering disclosure of three categories of documents: (1) fact-finding and evidence compilation reports, (2) opinions of all responsible NACC officials, and (3) relevant NACC meeting minutes.

2. Six defendants allegedly violated an administrative court judgment by refusing to disclose the three categories of documents as determined by the data disclosure committee.

3. Seven defendants allegedly violated a central administrative court order requiring the NACC to comply with the supreme administrative court ruling (case No. 224/2566) regarding disclosure of luxury watch and diamond ring information.

4. Seven defendants allegedly failed to comply with the central administrative court order, resulting in the court imposing 5,000-baht fines on both the NACC office and the NACC commissioners.

The court found that all 12 defendants acted in conspiracy to conceal information related to the improper concealment of assets in General Prayut's wealth declaration, despite the data disclosure committee's ruling ordering disclosure.

No. 11 of Read at source → Next
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