HomePro Navigates Economic Headwinds with Q1 Profit Surpassing 1.4 Billion Baht

Viraphand Angsumali, Managing Director of Home Products Center Public Company Limited (HomePro/HMPRO), announced the company's first quarter 2025 results showing total revenue of 17,149.05 million baht and net profit of 1,403.97 million baht. Primary revenue came from product sales and customer services through the HomePro craftsman team at 16,041.90 million baht, while rental income continued steady growth at 472.09 million baht, reflecting strong commercial property management capabilities, particularly in tourist destinations.

Despite headwinds from high prior-year comparables and lack of government spending stimulus measures, HomePro maintained efficient profitability through continuous product mix management and margin optimization, resulting in gross profit margin expanding to 26.60% from 26.18% in the previous year. This improvement reflected disciplined cost control and strategic product structure adjustments.

Key profit drivers included increased allocation of high-margin products, particularly private brand items, combined with efficient cost and expense management, strengthening the company's profit structure and resilience amid energy cost volatility and economic uncertainty. Angsumali noted the company is executing a "Seasonal Agile Strategy" to capitalize on demand variations throughout the year, particularly for cooling appliances like air conditioners and fans that see increased demand toward the end of quarters.

For long-term growth, HomePro is accelerating development of a "Hybrid Store" model combining strengths of HomePro and Mega Home to expand its customer base across both B2C and B2B segments while improving resource efficiency and creating long-term business synergies. Currently, the company operates 133 total branches: 87 HomePro stores, 4 HomePro S stores, 21 Mega Home outlets, 14 Hybrid Stores, and 7 Malaysia operations.

The company continues engaging customers through marketing campaigns including Double Day promotions, HomePro craftsman services, and a Trade-In program ("Exchange Old for a New World") that not only drives sales but addresses circular economy trends and sustainable consumption.

Financially, HomePro remains strong with a return on equity of 20.98% and continues reducing interest-bearing debt, reflecting efficient capital structure management. "Overall, while short-term revenue faces external pressures, HomePro maintains profitability while advancing business restructuring including margin enhancement, product portfolio optimization, and developing new retail models—key mechanisms driving sustainable growth ahead," Angsumali concluded.