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National

IPONE Officially Launches in Thailand

French premium motorcycle lubricant brand IPONE officially launched in Thailand on May 9, offering engine oils formulated with advanced PAO and ester technology designed for the country's diverse riding conditions. The product line uses a k

IPONE Officially Launches in Thailand
14 May Khaosod

IPONE, a premium motorcycle lubricant brand from France specializing in two-wheeled vehicles, officially launched in Thailand on May 9, 2025, unveiling its motorcycle engine oil product line.

The French brand IPONE, known for advanced technology, exceptional performance, and high-quality lubricants specifically formulated for motorcycles, is expanding its footprint in Thailand's continuously growing motorcycle market, where scooters and underbone bikes serve as primary daily transportation.

The key highlight of this launch is IPONE's advanced lubricant formula technology using 100% PAO and ester base stocks, which are premium-grade oils in Group 4 and Group 5—among the highest current industry standards for lubricants. By combining ester's outstanding properties with premium-grade base oils, IPONE products provide efficient engine protection, reduce wear, support high-performance riding, and enable engines to operate at peak efficiency. IPONE caters to all riding styles, from daily commuters to motorcycle enthusiasts and those seeking maximum engine performance, to elevate the riding experience on every road.

Product Line: Reflecting Advanced Progress and Expertise Inspired by Japanese culture, IPONE has applied the "karate belt ranking system" concept to its product categorization, clearly communicating performance levels and usage characteristics in a distinctive and easy-to-understand manner. Additionally, the packaging draws inspiration from Japanese manga art, delivering a striking, modern, and energetic visual identity that perfectly matches the lifestyle of new-generation riders.

Katana (Blue Belt Line) – Fully synthetic engine oil offering excellent responsiveness and premium durability R4000 (Green Belt Line) – Semi-synthetic engine oil balancing performance and value, ideal for daily use

Each product level is designed to reflect riders' development journey, from daily commuting to maximum performance pushing, allowing riders to select engine oil perfectly suited to their specific needs and riding style.

Designed Specifically for Thai Riders' Riding Style In Thailand, motorcycles represent not just passion but also a vital part of daily life—from navigating dense urban traffic to long-distance travels between provinces. Riders require lubricants that maintain consistent performance under demanding and varied operating conditions.

Understanding these usage patterns, IPONE has developed lubricant formulas delivering reliable performance that efficiently protects engines and maintains consistent functionality across all environments—whether during stop-and-go urban riding or long-distance highway travels. Engines continue receiving full protection and care throughout.

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