Liverpool Unveils New 2026/27 Season Kit in Thailand Debut, Available Worldwide Simultaneously

Liverpool Football Club officially launched its Liverpool FC Pop-Up Store at Siam Discovery on May 19, 2025, marking the Thai debut of the club's new 2026/27 home kit. The pop-up store, running through June 7, 2025, represents a significant milestone for the world-class football club, which selected Thailand as a major launch destination for its new collection featuring exclusive events and licensed merchandise designed specifically for Thai fans.

The centerpiece of the event is the unveiling of the 2026/27 season home kit, inspired by the iconic jersey from the legendary 1989-91 era when the club won the league championship under Sir Kenny Dalglish. The modern design reinterprets the geometric patterns and late-80s aesthetics through contemporary technology and sharp graphic design. The shirt maintains the club's signature fiery red color with white detailing on the Adidas logo, sleeve cuffs, and shoulder stripes, seamlessly bridging the glorious past with the present day.

As a major highlight, the club announced a Liverpool FC Legend Meet & Greet featuring Dirk Kuyt, the legendary Dutch striker and beloved Red, who traveled to Bangkok for an exclusive fan engagement on May 21, 2025, at Discovery Plaza.

Visitors to the pop-up store can experience exclusive activities including: • Meet & Greet with the legendary icon on Thursday, May 21, 2025 • LFC Locker Room Experience: A recreation of Anfield's changing room divided into two eras—the classic 1989 championship style and the modern era—allowing fans to take historic photos in the new kit • AI Photo Booth: An innovative technology allowing visitors to virtually try on the 2026/27 kit using artificial intelligence • Red Talks: Special panel discussions featuring renowned football personalities including Nithana-Suthita, Piak DD, Bee Lamsing, and former Thai national team coach Cicero Senapete, discussing the new kit and the club's direction • Exclusive promotions including limited-edition Exclusive Jersey Boxes for the first 100 visitors and complimentary Liverpool teddy bears with new kit purchases at the LFC Retail Official Store (while supplies last).