Mr. DIY Launches 'Price Lock' Campaign to Freeze Prices Store-Wide and Help Thai Consumers Reduce Cost of Living
Mr. DIY is freezing prices across all 16,000 products in its stores nationwide and online for three months through July 31 to help Thai consumers cope with rising living costs.
Bangkok – May 15, 2026 – Mr. DIY, Thailand's leading home improvement and lifestyle products retailer, has launched a major 'Mr. DIY Price Lock' campaign offering original prices with no increases across all stores nationwide and online for three consecutive months from May 1 to July 31, 2026. The initiative aims to help consumers budget confidently amid challenging economic conditions and rising living costs.
Anupap Kongmalay, Vice President of Marketing at Mr. DIY Holding (Thailand) Public Company Limited, stated: "During this period when economic conditions and cost of living remain challenging for consumers—with rising consumer goods prices, daily expenses, and various costs trending upward—Mr. DIY, as a brand that has supported Thai people for 10 years, is committed to easing the burden on Thai consumers. We are launching the 'Mr. DIY Price Lock' campaign with original prices and no increases across all stores as another promise that we not only offer diverse and accessible products, but are dedicated to helping consumers save money and reduce their cost of living burden throughout the country. By freezing prices across all merchandise without any increases during this three-month campaign period, Thai people can always access necessary everyday products at affordable prices."
The 'Mr. DIY Price Lock' campaign stems from a commitment to reducing consumer expenses under the concept of 'original prices, no increases, everything in store.' It covers approximately 16,000 products across six main categories including household goods, tools and repair equipment, lifestyle products, and everyday necessities across more than 1,200 branches in 77 provinces nationwide and online at www.mrdiy.co.th from May 1 to July 31, 2026. This reflects the brand's position prioritizing value alongside convenient store access and diverse product selection covering all daily needs of Thai consumers. For more information, visit https://bit.ly/MRDIY_PriceLock2026.
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