Music News – '4EVE' Makes Comeback with New Single 'My Chainz'
K-pop group 4EVE returns with hip-hop trap single "My Chainz," a collaboration with producer NINO celebrating female independence and success through icy, diamond-themed visuals.
The seven-member girl group '4EVE' from XOXO Entertainment is making their comeback with the new single 'My Chainz,' reuniting with producer NINO. The track is a Hip-Hop Trap and T-POP fusion featuring sharp, fiery rap delivery and an unforgettable outro that will have anyone wanting to get up and dance. Penned with MONA V, the song conveys a message about women who understand their own worth, achieve success, and climb to the top independently without seeking validation from others—because they're here to run the game. The music video, directed by acclaimed filmmaker Directornet, uses diamonds and jewelry as metaphors for success, developing the concept that diamonds are pure and beautiful but cold and untouchable, much like sparkling snow that glitters beautifully yet remains distant and hard to grasp. The video is filled with white snow imagery, creating a unique atmosphere, and the striking visuals of the seven members standing amid the snow emphasize their elevated beauty and exclusive appeal—a fresh new image of 4EVE that Directornet wanted to convey to fans. Watch the 'My Chainz' music video now on YouTube and all major streaming platforms.
