PUMA Unleashes Speed Power with THE FAST LANE Challenge for DEVIATE NITRO 4
PUMA launches THE FAST LANE speed challenge from May 16-23 at HEY! Beanstro, inviting runners to test the DEVIATE NITRO 4 shoe on a 5-kilometer course and compete for prizes including free shoes valued up to 24,800 baht.
PUMA Sports (Thailand) Limited is driving speed innovation and elevating the running experience through the 'TOO FAST DEVIATE4' campaign, launching THE FAST LANE—an exclusive speed challenge zone inviting runners to push their limits and experience the superior propulsion of the PUMA DEVIATE NITRO 4. This speed-focused running shoe from the DEVIATE family is designed to transform every stride with power and velocity. Participants can join special speed challenges from May 16-23 at the DEVIATE4 TOO FAST STATION at HEY! Beanstro (S-OASIS).
During the event, runners can wear the PUMA DEVIATE NITRO 4 to test performance on the 'DEVIATE4 ROUTE,' a 5-kilometer course navigated via GARMIN smartwatches, which are available to borrow at the station. Participants will experience the speed, cushioning, and responsive technology of NITRO at full capacity. HEY! COFFEE is also serving a special menu item called 'SPICY STRIDE'—a refreshing, spicy, energizing beverage perfect for recharging before and after runs during the hot season.
Beyond the running trial, PUMA has organized activities to crown the speed champion:
• FAST LANE CHALLENGE: Compete over 30 meters to find the fastest runner. Winners in both men's and women's categories receive 2 pairs of PUMA DEVIATE NITRO 4 shoes (1 pair per category), valued at 12,400 baht total (May 16-23).
• DEVIATE4 ROUTE CHALLENGE: Special activity for runners who complete the 5-kilometer DEVIATE4 route guided by GARMIN and register results at the DEVIATE4 TOO FAST STATION to instantly earn 50 ADVOCAT points (PUMA member rewards; 50 points equal a 120-baht discount). Participants also enter a draw for 4 pairs of PUMA DEVIATE NITRO 4 shoes (2 pairs for men, 2 for women), valued at 24,800 baht, to be announced at campaign's end (May 16 – June 15).
Interested participants can register from now through June 15. Winners will be announced June 19 on www.facebook.com/PUMAThailandOfficial.
The 'TOO FAST DEVIATE4' campaign launches the new speed-focused running shoe innovation while reflecting PUMA's commitment to advancing running culture and promoting an active lifestyle through engaging, accessible experiences for runners of all levels.
