Online sellers who skip livestreaming are missing Shopee's most powerful money-making channel. Statistics consistently show that customers who watch live streams are far more likely to make a purchase than those browsing a regular storefront—because they see the real product, can ask questions, get instant answers, and access exclusive live-only deals. However, new sellers often face the same problem: opening a livestream to barely any viewers and losing motivation sitting alone. Today we share the professional techniques that successful merchants actually use.

The First 15 Minutes Are Critical

Shopee Live's algorithm evaluates your stream based on viewer count and engagement during those opening moments. If the early period has strong viewership, the system will promote your stream on the livestream recommendation page, naturally attracting new viewers. So never open a stream quietly—post a scheduled time in advance across all channels and go live during peak hours (midday and 1–5 p.m.).

Build Momentum Fast

Many professional shops use the tactic of boosting initial viewer numbers in the opening minutes to make the count look busy and signal the algorithm to push the stream faster. Current services let you add Shopee Live viewers using just the public link without needing your shop password, and you can choose the viewer count and duration based on your budget. Combined with good products and streaming, this helps you breeze through the slow opening and reach the point where real viewers flow in continuously much faster.

Keep Your Cart Ready and Your Pitch Sharp

Pin featured products in your cart throughout the stream and make regular pitches—like "free shipping code has only 10 slots left" or "this price is only in the live stream." The sense that stock is running out is the best sales trigger. Don't forget to read commenter names and reply fast, because every comment is a positive signal that the algorithm counts.

Build Your Fan Base Every Livestream

Before closing each stream, encourage viewers to follow your shop and turn on notifications so your next stream starts with a larger base of returning viewers. Do this consistently for 3–4 weeks and you'll see a clear difference in both viewer count and sales, because livestream selling is not a sprint—it's a consistency game where patient sellers win. Try applying all four tactics in your next livestream and you'll see that livestream success isn't as out of reach for small shops as you thought.

On July 23, 2025, highway police led by Deputy Phot Thatchasuwan, commander of Highway Police Division 1, and Deputy Sarnsak Saeang, commander of Highway Police Region 2 Division 1, arrested Saksit (surname withheld), 43, on charges of stealing property intended for public use. Officers seized 16 tools including various wrenches, files, screwdrivers, pliers, hammers, rubber gloves, and rubber boots from the suspect's possession.

The arrest occurred beneath an overpass on the bypass road around Saraburi Highway 362 at kilometer 0 in Pak Phraeo subdistrict, Muang district, Saraburi province. The case began when the Highway Traffic Management System (LMS) control center detected surveillance footage showing the suspect climbing onto smart directional signs along Mittraphap Road (Highway 2) at kilometer 25 toward Bangkok in Thabkwang subdistrict, Kaeng Khoi district, Saraburi. Officers discovered that 27 meters of THW IEC 01 electrical cable (1×16 square millimeters) had been stolen, along with damaged pipes and fittings totaling approximately 7,366 baht in loss. However, the suspect had fled before being apprehended.

Authorities tracked the suspect and found him walking in Sabon village, Moo 5, Thabkwang subdistrict. His appearance matched surveillance footage, leading to his arrest. During questioning, the suspect confessed to climbing the smart sign, pulling the cable pipe at the joint, cutting the wires inside, descending and extracting the cables from below, then running across the road to escape. He sold the stolen wire to a scrap metal buyer passing on Mittraphap Road for only 146 baht.

Background checks revealed the suspect had committed an identical theft on April 19, 2024, and had only recently completed his sentence before reoffending. He was detained along with the seized items and referred to Kaeng Khoi police station for further legal proceedings.

On July 23, 2025, police at Thung Song Station in Nakhon Si Thammarat announced the arrest of a man identified as Mani, or Taan, age 42, along with 1,559,942 methamphetamine pills. He was apprehended at a house in Moo 6, Na Luang Sen subdistrict, Thung Song district. Officers also recovered one firearm, over 1 million baht in cash, a white Isuzu pickup truck, and 25 other items.

The arrest followed a tip-off that a drug network was operating from the location and planning a major drug shipment. When police arrived, the suspect was standing by the truck and fled upon seeing officers. He was pursued and subdued, and a search of the vehicle and house revealed the methamphetamine cache. He faces charges of drug trafficking and possession with intent to distribute methamphetamine, with potential charges related to endangering public security.

Nakhon Si Thammarat Governor Somchai Leelamnoi stated that the province has led the nation in drug-related arrests and asset seizures under a 90-day government crackdown. This arrest represents the largest single haul to date. Last year, the province seized 227 million baht in assets from drug suspects, and this year through July, authorities have already seized 148 million baht.

Thailand's Ombudsman Somgsak Saiched announced on July 23, 2569 that the government is preparing stricter laws to combat nominee ownership, money laundering, and online scams. The Ombudsman has visited multiple border areas to strengthen cooperation with neighboring countries including China, Myanmar, Cambodia, and Laos on scammer operations.

For nominee ownership within Thailand, several agencies are implementing legal reforms. The Commerce Ministry issued a directive requiring retroactive review of Thai shareholder proportions for three months, though the Ombudsman suggests this period should extend to one to three years. The Anti-Money Laundering Office is amending laws to classify nominee ownership as a money-laundering offense, while the Land Department has proposed to the Cabinet that penalties be increased from the current ten-thousand-baht fine and property return to property confiscation by the state, imprisonment up to three years, and fines around 3 million baht for both Thai and foreign shareholders.

High-risk areas identified include Huai Khwang district in Bangkok, agricultural regions such as Chanthaburi, Trat, Rayong, Chumphon, Samut Songkhram, Samut Sakhon, Ratchaburi, Phetchabun, Chiang Mai, and Chiang Rai, as well as tourism zones with many hotels and resorts held by nominees. The Ombudsman acknowledged that solving these problems is complex, but as a constitutional body, his office will continue pushing implementing agencies to take sustained and intensive action.

At 11:57 a.m. on July 23, 2025, Bannang Sata Police Station received a report of a fatal shooting in the Ban Dalamap area, Khueun Bang Lang Subdistrict, Bannang Sata District, Yala Province. Officers responded alongside military and local administration personnel. The victim, identified as Narong (surname withheld), 48, was a supervisor overseeing a road-widening project. Authorities cordoned off the scene to collect evidence and launched an urgent investigation to apprehend the perpetrators.

Preliminary investigation indicates two assailants wearing helmets that obscured their faces rode a single motorcycle. They shot the victim while he was working behind a backhoe, apparently using a handgun. After the shooting, they accelerated away toward Tha To District in Yala Province. Security forces are actively pursuing leads to track down the suspects.

PHUKET — A 22-year-old Ugandan tourist drowned in the swimming pool of a luxury villa in Phuket's Kamala area early Thursday, police said.

Police in Kamala district received a report from emergency responders at about 05:15 on July 23 that a foreign tourist had drowned in a private villa pool in Kathu district.

The victim, identified as Claire Nabimanya, 22, was found face down at the bottom of the swimming pool.

According to police, an Indian tourist who reported the incident told investigators he had arrived in Thailand on his first day of vacation and met the victim at an entertainment venue on Bangla Road. The pair drank alcohol together before returning to the villa.

The man said they entered the swimming pool at around 04:00. He told police that the woman was not a strong swimmer, while the pool was about two metres deep with a sloping floor. She appeared to get into difficulty and drowned.

He said he attempted to rescue her but was unsuccessful. He then got out of the pool and tried calling the police emergency number 191 but could not get through, before contacting the 1669 medical emergency hotline. Rescue workers received the call at around 04:30.

Police inspected the scene and confirmed the pool was about two metres deep. They also found no lifesaving equipment near the pool.

Investigators reported no signs of a struggle or forced entry, and the villa room remained undisturbed. Officers also tested the emergency number 191 using the witness's phone and confirmed they were unable to connect.

The Indian tourist was taken in for further questioning and underwent a drug test as part of standard procedure.

The victim's body was sent to Vachira Phuket Hospital for an autopsy. Police are coordinating with the Ugandan Embassy to notify her family and arrange the repatriation of her remains.