Singer Nuch Vilawall Launches New Single 'Jop Sanao'

Singer Nuch Vilawall, also known as Nuchanan Saenshila, has moved to Phuuuthai Records, the label of renowned Isan country and indie music composer Acharya Jinny Phuuuthai, and is not keeping fans waiting long. She has released a new single titled "Jop Sanao," a slow and sorrowful track.

Nuch explained her move: "Coming to work with Acharya Jinny feels natural because we've worked together before and had success with songs like 'Sod Sotai,' which accumulated hundreds of millions of views combined across audio and music video. The label treats everyone like family and gives me creative input, so I decided to join."

Regarding the creation of the new single, Nuch said composer Phanuvan Wisesawong wrote and arranged the track after Acharya Jinny requested a song that would convey Nuch's melancholic voice with a saxophone sound reminiscent of heartbreak. "When I first heard it, I cried," Nuch shared. "I was worried whether listeners would accept it since I don't have a massive fanbase, but the response has exceeded expectations."

Nuch noted that everything—the music video, production, and filming locations—was handled in-house at Phuuuthai Records, using local talent and locations in Maha Sarakham and Chaiyaphum provinces. "The feedback has been overwhelming. It's been years since I've experienced a song gaining traction this strongly," she said. "Even Acharya Jinny said he's never felt momentum like this with a debut single from an artist."

The song blends Isan country, indie, pop, and traditional music styles. It marks one of the first times in over a decade that Nuch has spent two and a half hours in the recording studio perfecting her vocals. She hopes the song will become a signature opening number for female lead singers in Isan music and eventually a popular choice for traditional music performances, reviving the success she once enjoyed.