TIPCO Food's Three Brands Win Top Taste Awards

TIPCO Food has elevated Thai brands to the world stage, bringing three flagship brands to win the Superior Taste Award 2026 at the three-star level (3 Stars) from the International Taste Institute in Belgium, a leading global institution for evaluating the taste of food and beverages. The award was judged by Michelin-starred chefs and sommeliers from leading European professional associations, reflecting quality standards recognized by international experts. This year, TIPCO Food's three main product groups—TIPCO 100% fruit juice, Aura Natural Mineral Water, and fragrant pineapple—all received top-level taste certification, affirming quality and taste recognized by international experts.

As TIPCO celebrates its 50th anniversary, this success reflects the company's vision and commitment to continuously delivering high-quality products across all business divisions, from raw material selection, research and development, to quality control at every stage, to create the best taste experience for consumers both in Thailand and in foreign markets.

The success of "Aura mineral water (Aura 100% Natural Mineral Water)" reinforces its position as Thailand's leading premium natural mineral water brand, after winning the Superior Taste Award 2026 at the three-star level from the International Taste Institute for the seventh time in ten years, reflecting taste and quality standards recognized internationally.

Aura mineral water is 100% natural mineral water enriched with naturally occurring minerals, filtered naturally from sources beneath natural forests, maintaining the quality and distinctive soft, easy-to-drink, and refreshing taste every time, earning continuous recognition from international taste experts.

Another source of pride for TIPCO is 100% honey orange juice, which has won the Superior Taste Award consecutively for the sixth year, reflecting outstanding taste and quality assessed by international experts, and affirming TIPCO's expertise as a pioneer in Thailand's premium juice market.

The distinctiveness of TIPCO orange juice comes from meticulous attention at every step, from selecting quality orange varieties from suitable growing areas to maintain the distinctive sweet, smooth, and balanced taste throughout the year, combined with production processes under strict quality control standards to preserve taste and value from real fruit through 100% NFC Juice (Not From Concentrate) innovation, demonstrating transparent production processes with every carton containing no concentrated orange juice, maintaining taste, aroma, and an experience close to fresh fruit while serving as a source of natural vitamin C, answering the needs of modern consumers seeking premium juice from 100% real fruit who value quality, freshness, and natural value.

This success not only reflects the taste standards of TIPCO orange juice but also proves TIPCO's commitment to elevating the Thai juice industry to international standards, delivering taste and quality recognized by experts worldwide to every consumer. The success of all three brands is capped with fragrant pineapple.