Spice Lovers Get Ready! Delicasia x Chester's Launches Fiery Grilled Chicken Recipe—Delicious and Available at 7-Eleven Nationwide from April 30
Delicasia and Chester's launch a new spicy grilled chicken product at 7-Eleven nationwide starting April 30 for 42 baht per pack, featuring three premium chicken wings with authentic flavor and convenient microwave heating.
CPRAM (CP Ram Co., Ltd.), a leader in ready-to-eat food manufacturing, has partnered with Chester's, the legendary grilled chicken brand beloved by Thais, to introduce "Delicasia x Chester's Spicy Grilled Chicken"—a new culinary sensation for spice lovers. The product features Delicasia's special roasting style while maintaining Chester's authentic taste, offering that fresh-grilled experience available anytime, anywhere at 7-Eleven stores nationwide, 24 hours a day, for just 42 baht per pack, launching April 30, 2026 onward.
Delicasia x Chester's Spicy Grilled Chicken elevates the convenience store dining experience by delivering legendary taste at an affordable price. The product features carefully selected premium chicken wings—three pieces per pack—marinated in spices and specially roasted Delicasia-style to deliver bold, satisfying flavors. The result is tender, juicy chicken with aromatic spice notes and a smooth, penetrating heat that reaches the meat inside, perfectly suited for modern consumers seeking convenience, speed, and ease.
Whether paired with a simple rice meal, served as an appetizer, or enjoyed late at night, simply tear open the package, microwave briefly, and experience Chester's fresh-grilled chicken as if you ordered it directly from the restaurant.
Amid the global "spicy chicken wings" trend—from Korean-style bold flavors to American hot wings—combined with Thailand's top-ranking position worldwide in spicy food consumption, CPRAM recognized an opportunity to address market demand with "familiar flavors." The company leveraged "Chester's Spicy Chicken Rice," a beloved taste spanning over three decades across Gen X, Gen Y, and Gen Z, carefully innovating while preserving the chicken's juiciness post-heating and maintaining the proper balance of aromatic spice penetration. The brand seamlessly blends nostalgic appeal with modern ready-to-eat food innovation—convenient, fast, and easy around the clock.
The launch features two special promotional offers:
Offer One—Special introductory pricing: From April 30 to May 23, 2026, Delicasia x Chester's Spicy Grilled Chicken is reduced from 42 baht to just 39 baht.
Offer Two—Exclusive app deal for 7-Eleven shoppers: June 4 to July 1, 2026, pre-order four packs for just 159 baht (normally 168 baht) and receive a free limited-edition Chestie water glass—only 500 available.
CPRAM continues offering diverse ready-to-eat menu options from popular brands, available at over 20,000 locations including 7-Eleven, Makro, Lotus, and leading department stores nationwide, plus online through Fudidiworld—a marketplace platform providing premium menu access 24/7 everywhere, anytime.
