Coca-Cola Thailand Launches 'Coke Dee' Digital Platform for Retailers
ThaiNamthip Coca-Cola has launched 'Coke Dee', a digital platform for its partner retailers across Thailand's 63 provinces. The app enables 24/7 ordering, real‑time delivery tracking, promotions and a loyalty‑points system, aiming to shift more than one‑third of orders online within three years. Company officials say the initiative strengthens its digital ecosystem and supports joint growth with retailers.
ThaiNamthip Coca-Cola announced the rollout of its 'Coke Dee' application, a digital platform designed for business‑to‑business customers. The app, available on Google Play and the App Store, allows partner stores to place orders 24/7, track shipments in real time, browse a systematically organized product catalogue, and access promotions and a loyalty‑points system through Coke Rewards. By integrating these functions into a single platform, the company seeks to create a cohesive Digital Ecosystem that strengthens relationships with retailers and supports joint growth. Marcello Meyer emphasized that the platform is not merely shifting orders online but linking products, services, data, promotions, and partner connections to build a broader business ecosystem. He added that future features will be developed in response to evolving retailer needs, reflecting the growing role of technology in the beverage industry from a sales‑support tool to a core structure for B2B relationships and entrepreneur growth. The app covers all 63 provinces where ThaiNamthip Coca-Cola operates, and users can follow news and promotions via the LINE Official Account @cokedee and the Facebook page Coke Dee by ThaiNamthip.