True and Coke Launch Nationwide Dining Rewards Campaign
True and Coca‑Cola have started a nationwide promotion called “Delicious Fizzy Points” that rewards customers with TruePoints or DTAC coins when they buy a meal with Coke at participating restaurants and scan a QR code. The campaign runs from today through February 28, 2027, covering more than 18,000 eateries across Thailand. It aims to add value for diners while boosting activity for local restaurants and supporting the domestic economy.
Bangkok, October 16, 2026 – Happiness in daily life starts with simple pleasures like a favorite dish, sharing its taste, and receiving value in return. True Corporation, represented by Jakrapong Dundhai, head of customer relations and privileges, and Narongsak Sangsangwal, specialist in marketing and customer relations, joined forces with Coca‑Cola, represented by Suppatra Pitiya..., assistant managing director – Customer Marketing, and Phattharaphon Saengkaeo, manager of Traditional Trade marketing. Together they introduced the “Delicious Fizzy Points” campaign to give every meal more meaning, inviting True and DTAC customers to discover nearby tasty spots and earn points or coins immediately when they photograph their food with Coke and scan the QR code at over 18,240 participating restaurants nationwide.
The campaign promotes the idea of “full stomach, full points, full heart,” delivering both deliciousness and added value while encouraging people to experience the charm of local eateries—from familiar neighborhood shops to places they have wanted to try. This aims to boost activity for restaurants and support local spending. A list of participating restaurants can be viewed at https://ttid.co/OiLl/947bup7z.
To join, True and DTAC customers simply follow the “taste, snap, scan” steps: choose a meal paired with Coke, take a photo of the food with the Coke product, scan the QR code at the restaurant, and complete the specified process. True users receive 5 TruePoints instantly; DTAC users receive 10 DTAC coins, which can be redeemed for various benefits. The offer is limited to one right per day, with a maximum of ten rights throughout the campaign period, which runs from today to February 28, 2027, under the stated conditions. Every delicious meal thus becomes another chance to enjoy “full stomach, full points, full heart.”
