STELLA Invests 200 Million Baht in Wellness Resort at Khao Yai

STELLA remains bullish on Khao Yai's real estate market despite global economic headwinds. Though international travel slowed in the first and second quarters of 2025 due to geopolitical tensions and economic uncertainty, the luxury vacation home segment continues expanding, particularly among Bangkok buyers shifting from weekend getaways to longer-term stays. Tourism in Nakhon Ratchasima province and the Khao Yai area has grown steadily from 6.2 million visitors in 2022 to 9.5 million in 2024, averaging 15% annual growth.

The Khao Yai hotel market maintains a strong structure, with over 60% of supply in the luxury and upper upscale segments and roughly 80% operating as boutique properties with no more than 100 rooms, catering to affluent travelers seeking privacy and distinctive experiences. The vacation home market is shifting toward long-term residence, with Bangkok buyers increasingly seeking permanent quality-of-life amenities including premium supermarkets, health centers, and spas. The eastern side of Khao Yai has gained fresh appeal with low-density developments offering high privacy and emerging as a new luxury real estate hotspot.

Two major tailwinds will propel growth in the second half of 2025: the full opening of the M6 motorway reducing Bangkok travel time to 1.5 hours from 2.5–3 hours, expanding accessibility and visit frequency; and booming wellness market demand, particularly preventive medicine and holistic health restoration attracting high-income executives and entrepreneurs. In response, STELLA will invest over 200 million baht developing LOAM Integrative Wellness, a 3,000-square-meter comprehensive health center within Stella Ozone Khao Yai, spanning 1,300 rai. The facility will offer complete health services including relaxation and body-mind restoration spas.