Unique Real Estate Partners Hospital for Luxury Wellness Condo
Unique Real Estate partners with Bangkok Pattaya Hospital to offer five years of health privileges, including check-ups and discounts, to buyers of its Lucean
Unique Real Estate is advancing its luxury real estate business strategy by partnering with Bangkok Pattaya Hospital, signing an MOU to grant five years of health privileges to customers of the Lucean Bay Jomtien Pattaya project, aiming to create a distinctive edge in the upper-tier condominium market under the Wellness Residence concept.
Ms. Udon Kulkeeratiyut, CEO of Unique Real Estate Co., Ltd., revealed the company develops luxury projects under the Wellness-Led Living concept, recognizing that high-end property consumers increasingly prioritize quality of life and health beyond location, design, and amenities. "Every Unique project begins with the question of how people will live in the next ten years, and our answer is living with quality and comprehensive good health," Ms. Udon stated.
Under this collaboration, eligible unit owners at Lucean Bay Jomtien Pattaya will receive benefits through the Partnership Privilege Program for five years from the hospital's service activation date. Coverage includes one annual health check-up, 15% discount on inpatient rooms, 15% discount on medications, 10% discount on dental services, and 10% discount on laboratory, diagnostic radiology, radiation therapy, and medical imaging services, plus complimentary ambulance transport between the project and Bangkok Pattaya Hospital.
Units with two bedrooms or more receive additional privileges such as two annual telemedicine consultations, two annual medicine deliveries, a Welcome Vitamin Set in the first year, and IV therapy per the hospital's list, four times annually for the first two years, all subject to medical suitability.
Lucean Bay Jomtien Pattaya is a 60-story luxury condominium on Jomtien Second Road, approximately 200 meters from Jomtien Beach, with sea views from every unit. The company positions the project as a residence serving both long-term living and second-home needs. Common areas emphasize wellness, featuring a wellness lounge, onsen, Himalayan salt sauna, and Pilates and yoga studios to serve health-conscious buyers and the Active Aging demographic.
Ms. Udon noted that current marketing must create added value for real estate products beyond competing on the project alone; a healthcare partnership builds a Wellness Ecosystem and boosts confidence among both Thai and foreign buyers.
Dr. Piyaporn Thipparat, Director of Bangkok Pattaya Hospital, said the hospital prioritizes preventive healthcare and views collaboration with property developers as a way to give unit owners easier access to medical services, from check-ups to emergency care.
Both parties plan to jointly organize four health promotion activities annually to foster a health-focused community within the project and extend the wellness residence concept throughout the Jomtien area. Lucean Bay Jomtien Pattaya is preparing to open show units and launch pre-sales soon, with the company aiming to elevate Jomtien as a leading wellness residence destination.
