TCP Group Marks 70 Years With Inspirational Stories
TCP Group celebrates its 70th anniversary by sharing inspirational stories and launching an interactive quiz to help people discover their inner strength, while donating beverages to disaster relief workers for every quiz share.
Because "human power" is the foundation of all progress, the TCP business group is marking its 70th anniversary by sharing "7 True Stories, 7 Sources of Inspiration" and inviting people to discover their inner strength through an interactive quiz called "Check Your Power...to Move Forward."
In a world of constant change where people are losing momentum, TCP remains convinced that "human power" is the key driver of growth. The company believes that every change begins with people who believe in themselves and are ready to move forward, even on difficult days. On the occasion of its 70th anniversary, TCP is advancing the concept "70 Years of TCP: Awakening Power...to Move Forward" through "7 True Stories, 7 Sources of Inspiration," sharing stories of diverse individuals whom TCP empowers and believes in. These narratives demonstrate that when given opportunity and support, anyone can rise and pass positive energy to society and the environment. The initiative also invites people to discover hidden strength through the interactive quiz "Check Your Power...to Move Forward" to explore what gives them power to progress daily, leading to the activity "Share Your Power, Return Power to Volunteers," where for every share, TCP donates beverages to disaster relief workers through the Kraxgaeng Mirror Foundation.
Ajariya Suvanakul, Director of Corporate Relations and Communications at the TCP business group, stated: "We have always believed that 'human power' is essential in driving both society and business growth. Over decades, the TCP business group has passed on this power through beverage brands like Red Bull, Red Bull, and sponsorships that stand beside people in every phase of life—whether they need power for work, exercise, starting something new, or overcoming life's challenges. We don't just want to be a brand people remember; we want to be a brand that connects with people through values and inspiration that have real meaning. The '70 Years of TCP: Awakening Power...to Move Forward' campaign reflects our commitment to supporting people in diverse roles—workers, entrepreneurs, communities, and those wanting to create change in their own way—because we believe meaningful growth is growth that happens together with people and society."
The "70 Years of TCP: Awakening Power...to Move Forward" campaign shares stories through an online content series "7 True Stories, 7 Sources of Inspiration" to convey perspectives and experiences of people who overcame obstacles through their own power, with TCP awakening and believing in that power, turning challenges into inspiration for others.
The stories include:
"Awaken the Power of Passionate Workers to Move Forward"—sharing the story of a worker pursuing life goals with determination for family, with Red Bull providing physical energy to step forward daily, reflecting the "Awaken Thai People's Power to Move Forward" campaign's commitment to stand beside and empower Thais to reach their goals in every situation.
"Awaken the Power of Earth Guardians to Move Forward"—stories of young representatives creating inspiration for environmental care from the TCP Spirit volunteer guard camp.
"Awaken the Power of Entrepreneurs to Move Forward"—stories of local entrepreneurs growing family businesses amid changing retail markets through the Durbell Successor Program.
"Awaken the Power of Society to Move Forward"—stories of healthcare professionals expanding access to eye care for people in remote areas with support from the TCP business group.
