A Thai First! Mondelez Brings Japanese-Style Flavors with OREO Matcha House Pop-Up Café
Mondelez launches exclusive Japanese-flavored OREO products in Thailand, including matcha soft serve and cheese variants, with a three-day pop-up café opening May 8-10 at Central Park shopping mall featuring specialty drinks, donuts, and a
Mondelez, the world's leading snacks company and maker of OREO, is unveiling two new Japanese-style products exclusively for Thailand: OREO Soft Serve Matcha and OREO Cheese-su. The company is preparing to open the OREO Matcha House pop-up café for three days on May 6, 2025. Anuvalutch Leephaoban, Senior Manager of Biscuit Products at Mondelez International (Thailand), stated that OREO has long captured Thai consumers' hearts, and the brand aims to create fresh experiences aligned with modern lifestyles under the concept of 'Fun Every Day.' He noted that Japanese culture is a top destination in Thai hearts, and Thai consumers particularly love Japanese flavors like matcha and cheese, which inspired these premium new launches.
Naphasros Phaenthong, OREO Brand Assistant Manager, added that beyond the product launch, OREO will deliver Thailand's first exclusive experience through the OREO Matcha House, a Japanese-style pop-up café designed for OREO fans. The café will be open for just three days at Central Park shopping mall from May 8-10, serving specialty menu items including OREO Fuji Soft Serve (Japanese-style matcha soft ice cream), OREO Fuji Float (green tea drink with matcha ice cream), and OREO Hokkaido Donut (soft, fluffy donut in Japanese style). Limited-edition merchandise will also be available.
An exclusive workshop, 'Matcha Sensory Experience,' will teach matcha brewing and menu creation using OREO Soft Serve Matcha, led by Chef Natthasima Lukchay of K Pasty Academy, with special guest S—Suphop Sanggaworawong. The workshop runs from 4:00-5:00 PM on Sunday, May 10 at OREO Matcha House. The café features minimalist summer décor in blue and earth-tone green, with an adorable Maneki-neko (lucky cat) mascot welcoming guests. Operating hours are 10:00 AM-9:00 PM on Level 4 at the Sky Garden connector. Both OREO Soft Serve Matcha and OREO Cheese-su are now available at 30 baht at convenience stores and major retailers nationwide, with OREO Cheese-su available as a limited edition through June only.
