NESCAFÉ Launches First Thai-Arabica Drip Coffee with Doi Tung
Crafted from 100% Thai Arabica from Nan and Chiang Rai, a Limited-Edition Coffee for International Coffee Day BANGKOK, 2 October 2026 – NESCAFÉ, a global coffee brand of Nestlé, has partnered with Doi Tung to launch “NESCAFÉ ROASTERY DRIP COFFEE,” NESCAFÉ’s first-ever premium drip coffee, in a limited-edition release crafted from high-quality Thai Arabica coffee […]
Crafted from 100 % Thai Arabica beans from Nan and Chiang Rai, NESCAFÉ ROASTERY DRIP COFFEE is a limited‑edition release for International Coffee Day. The beans are processed using the Honey and Washed methods, then light‑medium roasted to intensity level 3, yielding flavors of citrus, dried fruit and brown sugar. NESCAFÉ and Doi Tung say the collaboration highlights Thailand’s coffee industry, supports farmer livelihoods and promotes sustainable practices. The launch coincides with rapid growth in Thailand’s roast‑and‑ground coffee segment, which Euromonitor valued at THB 52 billion in 2025, up from 21.7 % market share in 2022 to 30.7 % in 2025. Mr. Othman Chraibi of Nestlé Thailand said the product reinforces NESCAFÉ’s leadership, celebrates Thai coffee and aims to improve farmers’ incomes. The coffee will be available throughout October 2026.