Thai tea craze hits Tokyo festival with 40-minute queues
Thai milk tea caused a shopping frenzy at Tokyo's Thai Festival in May, with customers queuing up to 40 minutes for ChaTraMue brand drinks at the event that drew over 300,000 visitors.
Thai milk tea became the star attraction at the 26th Thai Festival in Tokyo, held at Yoyogi Park on May 9-10, with some customers enduring waits of 30-40 minutes just to purchase a cup from the popular ChaTraMue brand. The festival, recognized as the largest Thai cultural event held abroad and one of Tokyo's premier cultural exchange events, drew over 300,000 visitors who enjoyed food, traditional performances, Muay Thai demonstrations, and meet-and-greets with Thai entertainers under this year's theme of "Creative Life and Creative Heartbeat." The event serves as a key platform for promoting Thai culture and supporting Thailand's creative industries and national branding initiatives in Japan.
