Thai Tourism Authority Jakarta Partners with Airlines and OTAs to Boost Indonesian Visitor Numbers in 2026 with Three-Pronged Thai Appeal Strategy
Thailand's Tourism Authority is launching a three-pronged marketing campaign targeting Indonesian visitors in 2026, partnering with airlines, online travel agencies, and influencers to promote destinations including Bangkok, Phuket, and new
The Thai Tourism Authority's Jakarta office is mobilizing a three-pronged marketing strategy to drive Indonesian visitor numbers in 2026, targeting family groups and independent travelers with an average spending capacity of 30,000 baht per person per trip. According to Niti Wongwicha, Director of the Tourism Authority of Thailand's Jakarta office, the campaign will run from May to September 2026 and leverage social media to showcase Thailand's attractions to Indonesian tourists who enjoy visiting Talad Noi, Yaowarat, and other Instagram-worthy locations.
The three main activities include: First, partnering with airlines offering direct and connecting flights from Indonesia to create packaged tour products and boost flight bookings through social media. The initiative also extends to cruise ship tourism targeting Samui and Phuket. Second, collaborating with online travel agencies (OTAs) to stimulate tourism bookings within Thailand. Third, working with leading Indonesian bloggers and influencers to create awareness and promote Thai tourism.
The Tourism Authority is expanding promotional activities to secondary Indonesian cities such as Bandung, Balikpapan, and Semarang, with special focus on Muslim family groups, a significant market segment. The strategy includes short, medium, and long-term promotions designed to maintain airline frequency and encourage direct flight selections. Primary destinations include Bangkok, Pattaya (Chonburi), and secondary destinations, with Khao Yai National Park in Nakhon Ratchasima emerging as a new highlight.
Khao Yai is being positioned as an Asia-Europe equivalent destination offering multiple appeals: European-style atmosphere at budget-friendly prices, services tailored to Indonesian family travelers, and abundant natural beauty with numerous photo opportunities for social media. Popular attractions include Tuscany-inspired landscapes and vineyard-like settings reminiscent of French and Hokkaido experiences. The new M6 motorway from Suvarnabhumi and Don Mueang airports to Nakhon Ratchasima significantly reduces travel time, supporting tourism business development.
For 2026, the Jakarta office is also targeting two additional high-value market segments. The first focuses on golf tourism in Bangkok and surrounding areas, with partnerships bringing in over 100 additional golfers in the coming months. The second targets wellness tourism, having recently brought Indonesian operators to participate in the Amazing Thailand Health and Wellness Trade Meet 2026 in Bangkok, and establishing cooperation with Samitivej Hospital and premium health clubs in Indonesia to promote Thailand's health services.
