CPF Showcases Food Innovation at THAIFEX-ANUGA ASIA 2026, Positioning Thailand as 'World's Kitchen'

CPF is participating in THAIFEX-ANUGA ASIA 2026 to strengthen Thailand's position as a regional food innovation center, showcasing food innovations alongside building strong strategic partnerships.

On May 26, 2026, Prasit Boondwong, CEO of Charoen Pokphand Foods Public Company Limited (CPF), revealed that "today's global consumers are looking for food that is not only delicious and safe, but also convenient, nutritious, and produced responsibly. CPF is committed to continuously developing and applying innovation at every stage of our production to deliver better experiences, support good quality of life, and meet the ever-changing needs of consumers worldwide."

The event features award-winning products sold domestically and internationally. CPF's innovations highlight its achievement in elevating Thai chicken to meet space food safety standards, building Thailand's reputation as the world's kitchen. Featured products include Bencha chicken and Chiva pork, developed using innovations that promote internal health through flaxseed and probiotics without antibiotics, enriched with naturally high omega-3 levels.

The innovations also include convenient, diverse products with excellent taste. The event showcases products exclusively sold abroad, including Authentic Asia and Kitchen Joy authentic Thai and Asian cuisine in ready-to-eat formats such as green curry chicken, massaman curry chicken, tom yam chicken, spicy shrimp wontons, and laksa shrimp wontons. These are currently available in over 18 European and American countries.

Also featured is CP Nippon, a new brand resulting from collaboration between CPF and NH Foods, Japan's leading meat business. Hamburgers and cheese gyoza are on display and available for tasting.

Prasit added that this joint venture aligns with CPF's 2026 strategy to develop ready-to-eat food products meeting consumer demands, particularly the growing preference for convenience in accessing food both domestically and internationally.

CPF holds 51% and NH Foods holds 49% of the partnership, with plans to expand their ready-to-eat and processed meat products jointly. They have already expanded into the US market through Walmart's 1,500 retail and supermarket branches with positive reception, with plans to expand to 3,000 branches and other countries.

"With our 'World's Kitchen' vision, CPF is ready to use the THAIFEX-Anuga Asia 2026 platform to present various products including ready-to-cook meals, ready-to-eat food, high-protein healthy options, and Asian-flavored menus developed for global markets, to strengthen business partnerships and serve as an important mechanism for creating new opportunities for the food industry in the future," Prasit concluded.

Visit CPF booths 1-RR01 and 1-RR15 in Challenger Hall 1 at Impact Muang Thong Thani, May 26-30, 2026, 10:00-18:00.