Thailand Ranks in Global Instant Noodle Consumption for 2025

The World Instant Noodles Association has released its latest data on global instant noodle consumption for 2025, revealing total worldwide consumption of 124.21 billion servings, a 0.7% increase from the previous year or approximately 900 million additional servings. The top three rankings remain unchanged, with China and Hong Kong holding first place at 43.27 billion servings, followed by Indonesia at 14.54 billion servings and India at 9.6 billion servings.

In 2025, US trade policies and Middle Eastern tensions have increased global attention to the impact on raw material costs and product prices. Meanwhile, many Asian countries have seen declining exports due to geopolitical risks and rising raw material prices, trends expected to continue into 2026 and affect companies' procurement and pricing strategies.

Demand for instant noodles in 2025 increased in almost all regions except Europe, with Asia maintaining the highest overall growth rate. Latin America, the Middle East, and Africa also showed strong growth rates.

China and Hong Kong consumed 43.27 billion servings in 2025, down 1.2% from the previous year or approximately 530 million servings. China's economy expanded 5.0% in 2025 compared to the previous year, meeting the government's target of approximately 5% growth, driven mainly by exports and domestic electric appliance replacement policies. Despite ongoing deflation, consumers are spending more cautiously, though cup and mid-to-premium packaged noodles are expected to return to growth through demand-stimulation measures such as expanding into regional cities, opening new distribution channels via e-commerce, and launching new products.

Indonesia consumed 14.54 billion servings in 2025, down 1.0% from the previous year or approximately 140 million servings, marking the first decline in five years. The decline stems from reduced purchasing power amid price increases from currency depreciation and rising raw material costs. However, cup noodles continue to expand steadily, and the overall instant noodle market is expected to grow further.

India consumed 9.6 billion servings in 2025, up 8.9% from the previous year or 780 million servings, making it the country with the largest increase in servings in 2025. Growth results from multiple factors including GST tax reduction, expanded e-commerce channels, and increased product diversity, with India's instant noodle market expected to continue growing.

Vietnam consumed 8.23 billion servings in 2025, up 1.2% from the previous year or approximately 90 million servings.