Thailand's Tourism Authority Targets UK Market with Three-City Roadshow to Attract Quality Travelers

The Tourism Authority of Thailand (TAT) launched the Amazing Thailand Roadshow to UK 2026 across the United Kingdom market between May 19-21, 2026, in Glasgow, Manchester, and London. The initiative brought 19 Thai tourism operators to conduct business negotiations with 228 UK-based travel businesses across the three cities, promoting Thai tourism offerings and reinforcing Thailand's positive image to British travelers. The event was opened by Nattawat Krishnamra, Thai Ambassador to London, at the Waldorf Hilton London.

Tat Governor Thapanee Kiatyirungroj highlighted that the UK remains a crucial tourism market for Thailand, with over one million British visitors arriving in 2025, reflecting strong demand recovery. This success is attributed to TAT's collaborative efforts with airlines on the Airline Focus strategy, which has resulted in expanded flight routes and increased service to Thailand. Currently, five airlines—Thai Airways, EVA Air, British Airways, Norse Atlantic Airways, and TUI UK—operate 35 weekly flights from the three cities with a combined weekly seat capacity exceeding 11,100.

The roadshow attracted overwhelming interest from UK travel businesses, with 228 British operators participating: 47 from Glasgow, 83 from Manchester, and 78 from London, plus 10 top-tier product managers. Thai participants included 19 operators (16 hotels and 3 destination management companies) from Bangkok (5), Krabi (5), Phuket (5), and Surat Thani (4). Beyond business negotiations, a UK Tour Operators' Panel Talk was held in Manchester to discuss travel trends, market competitiveness, and marketing strategies for Thai operators and tourism agencies.

The United Kingdom ranks among Thailand's top 10 source markets for quality international tourism, with Bangkok and Krabi among the most popular Thai destinations for British visitors.