What The Duck Celebrates 12th Anniversary With Little Duck Vol.2
The article is about What The Duck's 12th anniversary celebration with Little Duck Vol.2 event on October 19, 2026 at Melt Livehouse Cloud11. It showcased 10 rising artists across their labels (MILK! BKK, Whoop Music, CCORE Records, SAUCE B
For over a decade, What The Duck has continuously shaped new phenomena in the Thai music industry, curating quality talent both on stage and behind the scenes while delivering hits that have won countless listeners. In this special 12th-anniversary year, What The Duck and its affiliated labels — MILK! BKK, Whoop Music, CCORE Records, and SAUCE BKK — seized the moment to present Little Duck Vol.2 on October 19, 2026 at Melt Livehouse Cloud11, an open-house event introducing ten rising artists set to carry forward the label's DNA.
The evening began with label executives Moi Samkhwan Tansomphong, On Chichayasut Karnsut, and Ball Torpong Chanbubpha welcoming guests and discussing What The Duck's direction and the artist profile they seek today. They then handed the mic to sub-label leaders: The Toys from Whoop Music, Bowkylion and Yoryeeyee from CCORE Records, and First Phanudech Sukkrajangkoon from SAUCE BKK, each explaining their label's distinct concept before the full showcases began.
The highly anticipated stage time arrived with What The Duck's own newcomers titayah, Jebé, and drg. delivering debut performances of their latest singles evergreen, ALL FOR ONE, and Prib (memento mori), closing with a three-way collaborative set. MILK! BKK followed with MillieSnow and mute., two artists of contrasting character whose full capabilities captivated the hall in a single sweep. CCORE Records' MACHINE. and PURDIE then brought their signature indie DNA while asserting unique identities. Whoop Music introduced the bright girl group butterfliiii before surprising the crowd with the debut of new duo Jess&Rose, two clear-voiced R&B singers performing Who Said They'd Call Back (5 Missed Calls) for the first time and announcing an official debut later in October. The night concluded with SAUCE BKK's Kakagoesbackhome, the young artist behind a viral Gen Z anthem, who commanded the stage with relentless hype from start to finish.
The event marks a major milestone for What The Duck and its network, reaffirming their commitment to pushing artists and releasing music that serves diverse contemporary tastes while maintaining the core philosophy — trust and creative freedom for artists — that has defined the label's resilient DNA for 12 years.
