Big Bad Wolf Books Marks 10 Years With Massive English Book Festival

Big Bad Wolf Books celebrates its tenth anniversary in Thailand with a major English-language book festival at Platinum Pop Ratchaprasong from October 2–13, 2025, open daily 10 a.m. to midnight. The event brings together over one million English-language books from more than 40 leading Thai and international publishers across 60,000 square feet on two floors, covering children's and young adult literature, novels, non-fiction, business, self-development, and educational works, all discounted up to 95%.

Co-founder Jacqueline Ung stated, "After ten years, what matters most to us is not just the number of books sold, but that we have helped create a new generation of readers. The heavy discounts may draw people in, but our real success is when they leave with a book that opens new perspectives, sparks fresh interests, or shows them new possibilities. We want that love of reading to carry forward to the next generation. We hope everyone will stop by before or after work and school to discover books in their own way."

While screens provide quick access to information, books offer readers time to sit with content, reflect, connect ideas, and think deeply—particularly vital for children, for whom reading forms the foundation of language, thought, imagination, and long-term learning. The key is not telling children to read more, but making books accessible and diverse enough for them to find what interests them. A small home library becomes a space where children choose, wonder, and gradually discover the world on their own terms; when children enjoy reading, curiosity drives their own continued learning.

Popular titles among readers include CoComelon: Feelings and Code Name Bananas by David Walliams, available with discounts up to 95%, plus a special clearance zone with books starting at just 20 baht. Big Bad Wolf Books Bangkok 2026 runs October 2–13, 2025, daily 10 a.m. to midnight at Platinum Pop Ratchaprasong.